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Andri Mitrawan
STIE UMITRA Lampung

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ANALISIS KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU FLEXI DI BANDAR LAMPUNG Andri Mitrawan; Venty Agustina
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 6 No 1 (2014): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

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Abstract

This study aims to determine the magnitude of product quality influence on the Flexi Cardpurchase decision at PT Telkom Bandar Lampung. The method used in this study is a surveymethod. This research is descriptive and verificative. The population of this research was flexi cardconsumers who live in Enggal, Bandar Lampung as many as 3646 people.The total sample is 97respondents.Regression equation Y = 6.792 + 0.653 X. Hypothesis test results indicate that the variablequality of the product (X) significantly influence the purchase decision variable (Y) Flexi cards atPT Telkom Bandar Lampung, because the value of t count 7.463 > t table 1.660.
Co-Authors Venty Agustina