Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Educational Research and Social Sciences (IJERSC)
Rosmiza Bidin
Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor Darul Ehsan, Malaysia.
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SMEs’ Internationalization Strategy in Export Creative Industry: Case Study from Kendang Djembe Creators at Blitar, East Java, Indonesia Meldona Meldona; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Educational Research & Social Sciences Vol. 3 No. 2 (2022): April 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i2.363

Abstract

This study aims to: (a) describe the internationalization strategy of SMEs in the export-oriented creative industry of Kendang Djembe, Blitar, (b) identify the strengths, weaknesses, opportunities and threaths of the internationalization process of the export-oriented creative industries of SMEs, especially in the Kendang Djembe industry in Blitar, East Java. Indonesia. The approach used in this study is a SWOT analysis with an internal-external matrix (IFAS & EFAS) to 4 SMEs, which are 10 key informants of exportir Kendang Djembe in Blitar. The results show that Kendang Djembe Creative Industry SMEs in Blitar have good strengths and opportunities in improving their international processes. Based on internal and external factors, these SMEs are in a growth position (in caution condition). Thus, the suitable internationalization strategy to be developed are the SO, ST, WO and WT strategy, that are: adding online marketing networks (or other collectors), diversifying products beyond the main product, optimizing the role of associations related to product delivery cooperation, improving technology skills through training or independently learning and lobbying the government regarding the ease of export policies conditions.
Co-Authors Meldona Sudarmiatin