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All Journal Southeast Asian Language and Literature Studies Sawerigading
Ade Mulyanah
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Southeast Asian Language and Literature Studies

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Visual Representation of Environmental Awareness in Sampoerna A Mild Advertisement Ismaya, Ariel Khidir; Ade Mulyanah
 Southeast Asian Language and Literature Studies Vol. 1 No. 2 (2024): Southeast Asian Languages and Literature Studies
Publisher : BRIN Publishing (Penerbit BRIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/salls.2024.10244

Abstract

The research is to describe the visual representation of environmental awareness in Sampoerna, a mild advertisement. It is about advertising serving as an effective medium for conveying messages to the public, including issues related to environmental awareness. Sampoerna A Mild, a well-known cigarette brand recognized for its creative and often ironic advertising approach, utilizes strong visual elements and symbolism to communicate various social messages. This study examines the visual representation of environmental awareness in Sampoerna A Mild advertisements by employing multimodal analysis from Kress and Van Leeuwen (1996;2026) taken from the semiotic theory from Roland Barthes and visual rhetoric theory to analyze the meaning behind visual elements and their impact on audience perception. The research uses qualitative content analysis to explore selected advertisements, focusing on colours, symbols, imagery, and linguistic elements. The findings reveal that Sampoerna A Mild advertisements frequently incorporate irony, humour, and wordplay, subtly embedding environmental awareness within their messaging. Visual elements such as natural landscapes, green tones, and the contrast between pollution and nature are commonly used to create an indirect commentary on environmental issues. Additionally, the paradoxical relationship between smoking and sustainability is evident, reflecting a nuanced engagement with ecological themes rather than an explicit advocacy for environmental activism. This study highlights how the cigarette industry incorporates environmental discourse into its marketing strategies and influences public perception.
The Utilization of Social Media and the Reinforcement of National Identity in Generation Z Kaniah; Exti Budihastuti; Anggi Auliyani Suharja; Emma Maemunah; Sang Ayu Putu Eny Parwati; Ade Mulyanah; Sariah; Rini Widiastuti; Ery Agus Kusnanto
 Southeast Asian Language and Literature Studies Vol. 1 No. 2 (2024): Southeast Asian Languages and Literature Studies
Publisher : BRIN Publishing (Penerbit BRIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/salls.2024.7077

Abstract

Generation Z is the generation born after the Millennial Generation. The birth year gap of Generation Z is considered the generation that was born farthest from the history of the birth of the Indonesia nation. There are still many people who doubt the power of national identity in Generation Z who was born at a time when technology is experiencing rapid advancement. The rapid progress in the field of communication has made children born in Generation Z more quickly acquainted with social media, both in the fields of Education, General Knowledge, Entertainment, and Lifestyle. Therefore, research was conducted to find out the use of social media and strengthening national identity in Generation Z to dismiss public doubts about strengthening national identity. This study aims to find out the use of social media and the strengthening of national identity in Generation Z. Social media in question is Instagram which is used among teenagers aged 18 to 22 years. The research method used is a qualitative quantitative method. The respondents of this study were 42 students of state universities in Jakarta. The data was processed using the Miles and Huberman method. The data processing technique uses Miles and Huberman. The results of this study are also expected to be a recommendation to determine the policy of using social media among Generation Z and strengthening national identity.
Co-Authors Anggi Auliyani Suharja Emma Maemunah Ery Agus Kusnanto Exti Budihastuti Ismaya, Ariel Khidir Kaniah Rini Widiastuti Sang Ayu Putu Eny Parwati Sariah