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All Journal Jurnal Ilmiah Satyagraha
Muhajirin - -
STIE BIMA
Economics, Econometrics & Finance Social Sciences

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PENGARUH TINGKAT KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAAN KONSUMEN SICEPET EXPRES KOTA BIMA Ahmad Ridwan; Muhajirin - -
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i2.272

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the company's survival, meeting consumer needs can increase its superiority in competition. Consumers who are satisfied with the level of trust and service quality are more likely to buy back the product and reuse the service when the same needs reappear at a later date. This study aims to determine the effect of the level of trust and service quality on customer satisfaction on the fast express in the city of Bima. This study uses a quantitative approach with a survey method, while this type of research includes associative research. The population in this study are consumers who have used the fast express service of the service, the number of samples taken in this study were 100 respondents. The sample used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, correlation test, determination test, partial test analysis with t test and f test (simultaneous). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results of the study based on the t test (partial) show that the level of trust has an effect on customer satisfaction, service quality has an effect on customer satisfaction, while the level of trust and service quality simultaneously affects customer satisfaction.
PENGARUH PENGGUNAAN ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA AISYKOTA BIMA Mizwar Mizwar; Muhajirin - -
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i2.274

Abstract

Satisfying consumer needs is the desire of every company. Apart from being an important factor for the survival of the company, satisfying consumer needs can increase its superiority in the competition. Consumers who are satisfied with products and services tend to repurchase the product and reuse the service when the same need reappears in the future. This study aims to determine the effect of the use of endorsements on consumer buying interest at AISY Bima city. This study uses a quantitative approach with a survey method. The population in this study are consumers who have seen endorsements that promote AISY products, the number of samples taken in this study were 50 respondents with the sampling used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results showed that endorsement had a positive and significant effect on buying interest at AISY in Bima city.
Co-Authors Ahmad Ridwan Mizwar Mizwar