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All Journal Jurnal Administrasi Bisnis Journal of Indonesian Economy and Business Jurnal Isu Teknologi TECHNOLOGIC
Mochamad Safarudin
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Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Journal : Jurnal Administrasi Bisnis

 1 
Inovasi Tanggungjawab Sosial Korporasi Sebagai Strategi Bisnis Terhadap Pasar Bagian Bawah Piramida Dan Kemiskinan Sihombing, Haeryip; Safarudin, Mochamad
Jurnal Administrasi Bisnis Vol 5, No 2 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.808 KB)

Abstract

Mostly corporate social responsibility activities are programs generated that have nodirectly beneficial impacts to the business. In fact, those activities are merely thespace of philanthropy, so the business core existence as a profits seeker missed out totreat the market as a potential beneficial and advantage. The corporate social responsi-bility, however, which is mixed and derived by two-sided market, localization, buyingmode, and strategy value based, will drive the bottom of pyramid as a potential marketof the competitive advantage for company’s economic sustainable development andlong-term profits. In case of poverty (TKI), the companies can perform a strategybusiness for economic prospect and development through business innovation and/orinnovation of corporate social responsibility, and vice versa.Keywords: CSR, the bottom of pyramid, 2-sided market, localization, and compet-itive advantage
Inovasi Tanggungjawab Sosial Korporasi Sebagai Strategi Bisnis Terhadap Pasar Bagian Bawah Piramida Dan Kemiskinan Haeryip Sihombing; Mochamad Safarudin
Jurnal Administrasi Bisnis Vol. 5 No. 2 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.808 KB) | DOI: 10.26593/jab.v5i2.2109.%p

Abstract

Mostly corporate social responsibility activities are programs generated that have nodirectly beneficial impacts to the business. In fact, those activities are merely thespace of philanthropy, so the business core existence as a profits seeker missed out totreat the market as a potential beneficial and advantage. The corporate social responsi-bility, however, which is mixed and derived by two-sided market, localization, buyingmode, and strategy value based, will drive the bottom of pyramid as a potential marketof the competitive advantage for company’s economic sustainable development andlong-term profits. In case of poverty (TKI), the companies can perform a strategybusiness for economic prospect and development through business innovation and/orinnovation of corporate social responsibility, and vice versa.Keywords: CSR, the bottom of pyramid, 2-sided market, localization, and compet-itive advantage
Co-Authors Alfian Ernesto Kacaribu, Brim Haeryip Sihombing Haeryip Sihombing Haeryip Sihombing Joga Setiawan Moh. Yuhazri Yaakob Moh. Yuhazri Yaakob