Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
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This Author published in this journals
All Journal Journal La Sociale Journal La Multiapp IIJSE
Mochamad Tutuk Safirin
UPN ”Veteran” Jawa Timur
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Social Sciences

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Analyzing the Measurement of Employee Performance using Human Resources Scorecard Method and Analytical Hierarchy Process Baheshti, Ahmad; Safirin, Mochamad Tutuk
Journal La Multiapp Vol. 5 No. 3 (2024): Journal La Multiapp
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallamultiapp.v5i3.1336

Abstract

PT. XYZ is a marine cargo expedition company engaged in cargo transportation services, shipping and sea distributors. This study aims to measure employee performance of PT. XYZ using Human Resources Scorecard (HRSC) method where the measurement system is based on 4 perspectives which include financial, customer, internal business process, and learning and growth perspective. The weighting method using the Analytical Hierarchy Process (AHP). The results can be concluded that the financial perspective performance is 3.62, the customer perspective performance is 4, the internal business process perspective performance is 4, and the learning and growth perspective performance is 3.87. Comprehensively, human resource performance is 3.78 (high). This indicates that comprehensive employee performance is good, but some improvements are needed so that employee performance can increase.
Analysis of the Influence of Product Quality, Price Perception, and Packaging on Purchasing Decisions and Their Impact on Consumer Satisfaction of Bluder Bread Products Untari, Dewi; Safirin, Mochamad Tutuk; Tirkaamiana, Dean; Lantara, Dirgahayu
Journal La Sociale Vol. 4 No. 3 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i3.1601

Abstract

CV. XYZ is a food-related company that uses a make-to-order production system and sells bread as its primary product. CV. XYZ encounters issues with the low degree of customer satisfaction with Bluder Bread’s product quality, cost, and packaging as well as the drop-in number of purchases made by customers. This study aims to ascertain how purchase decision are influenced by product quality, perceived pricing, and packaging, as well as how these factors affect customer happiness. Partial Least Square (PLS) based Structural Equation Modeling (SEM) analysis is used in the investigation. The research conclusions demonstrated that, although packaging did not significantly influence decisions to buy, percepstions of product quality and pricing had a major impact. However, customer satisfaction with bread was not significantly impacted by product quality, perceptions of pricing, or packaging. Purchase decisions can serve as a mediator and have a big impact on customer happiness.
Evaluation of the Implementation of ISO 9001:2015 Quality Management System on HR Performance Nawwar, Maritza; Safirin, Mochamad Tutuk
Journal La Multiapp Vol. 6 No. 2 (2025): Journal La Multiapp
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallamultiapp.v6i2.1866

Abstract

This research was conducted to measure the extent to which the implementation of the ISO 9001:2015 Quality Management System influences the HR performance of PT XYZ using the ISO 9001:2015 clause, namely Organizational Context, Leadership, Operations, Performance Evaluation, and Improvement as measuring tools. This research is quantitative in nature and the data was distributed to 56 PT XYZ staff using Google Form. The data obtained will be processed using SPSS software with the multiple linear regression analysis method. From the results obtained, it is known that the regression analysis equation is Y = 0.428 + 0.040X1 + 0.099X2 – 0.110X3 + 0.078X4 + 0.122X5. It can be said that the variables Leadership (X2), Performance Evaluation (X4), and Improvement (X5) have a significant influence on HR performance. This is supported by the linear regression equation which obtained a positive value on HR performance. Apart from that, with the linearity test it can be seen that the data produced is linear in relation to HR performance because the results obtained are greater than 0.05. Therefore, this research can be a consideration for improving the ISO 9001:2015 Quality Management System on HR performance.
The Effect of Price, Product Quality, Brand Awareness, and Brand Image on Purchase Decision and Repeat Purchase (A Case Study on Ultra Milk Packaged Liquid Milk Consumers in Surabaya) Fajar, Akhmad Ismu; Safirin, Mochamad Tutuk
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price, product quality, brand awareness, and brand image on purchasing decisions and repurchases of Ultra Milk brand packaged liquid milk products in Surabaya city. The research background is based on a significant decline in Ultra Milk's market share from 2020 to 2024, which indicates a shift in consumer preferences. In the context of an increasingly competitive liquid milk market, understanding the factors that influence consumer behavior is crucial for companies to maintain customer loyalty and improve their marketing strategies. This study uses a quantitative method with a Structural Equation Modeling (SEM) approach to analyze the relationship between these variables. Data was collected through an online questionnaire distributed to consumers who have made more than one purchase. The results showed that all independent variables of price, product quality, brand awareness, and brand image have a significant influence on purchasing decisions, while purchasing decisions themselves have a direct impact on repurchase decisions.
Co-Authors Baheshti, Ahmad Dirgahayu Lantara Fajar, Akhmad Ismu Nawwar, Maritza Tirkaamiana, Dean