I Wayan Majuarsa
Universitas Mahendradatta

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Analisis Kualitas Layanan Dalam Memediasi Pengaruh Harga, Produk, Pemasaran Relasional, Dan Mcsq Terhadap Kepuasan Pelanggan Hotel Bintang Empat Di Kabupaten Badung, Bali I Wayan Majuarsa; Widji Astuti; Grahita Chandrarin
Jurnal Ilmiah Cakrawarti Vol 3, No 2 (2020)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.789 KB) | DOI: 10.47532/jic.v3i2.206

Abstract

Hotel business competition in Badung regency Bali Province is increasing. Efforts to be taken by hotel management is to determine the right offer to stay afloat in the midst of competition and can increase profitability. However, companies will experience a failure if un- supported by both internal company and external parties in this company are the customers who always demand satisfaction for the performance of the hotel company. Customer satisfaction as the level of one’s feelings as a result of the comparison between reality and expectations received from a product or service. This study aims to prove and analyze the influence of price, product, relational marketing and management commitment on service quality and customer satisfaction of four star hotel in Badung regency of Bali province. The population in this study is hotel guest both domestic and international staying in four star hotel in Badung regency of Bali Province and the sample is 154 people. The data analysis technique using Structural Equation Modeling with SPSS 23 and AMOS 18. The result of the discussion can be concluded that the Price is formed by the tariff as expected, the tariff according to benefit and followed by the competitive tariff, the Product is formed by the Core product and followed by additional Product, Relational Marketing is formed by Attracting, Developed, and followed by Retaining and Management Commitment on Quality Services are formed by empowerment and followed by rewards. Price, product, re- lational marketing and management commitment on service quality significantly influence the quality of service of four star hotel in Badung regency of Bali Province. Price, product, relational marketing and management commitment on service quality have an effect on significant to cus- tomer satisfaction of four star hotel in Badung regency of Bali Province. Service quality signif- icantly affects the customer satisfaction of four star hotel in Badung regency of Bali province. Price, product, relational marketing and management commitment on service quality signifi- cantly influence the satisfaction customer of four star hotel in Badung regency of Bali Province with service quality variable as intervening variable.
Peranan Desa Wisata Dalam Pembangunan Desa Di Desa Munduk Kecamatan Banjar Kabupaten Buleleng I Wayan Majuarsa; Ni Wayan Sutiani
Jurnal Ilmiah Cakrawarti Vol 1, No 2 (2018)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2246.053 KB) | DOI: 10.47532/jic.v1i2.12

Abstract

Buleleng Regency is one of eight regencies in Bali that is known by foreign tourists as an attractive tourist destination, where the area has a variety of arts, culture and natural tour- ist attractions. Munduk Village has a variety of tourist attractions consisting of arts or culture and natural scenery, in the form of hills, rice fields, and waterfalls that are characteristic of the village. The concept of Tri Hita Karana is the basis for living the daily lives of local people in Munduk Village. Village tourism is a form of integration between attractions, accommodation and supporting facilities that are presented in a structure of community life that integrates with the prevailing procedures and traditions where tourists can stay in or close to the village to learn and enjoy life in the village.From the description of the background above, the formulation of the problem in this paper is: what is the role of tourism villages in the development of villages in Munduk Village, Banjar District, Buleleng Regency. The research method is done using interviews.Conclusions from the results of the study indicate that the role of the tourist village munduk in Munduk Village, Banjar Subdistrict, Buleleng Regency is as a source of income for the people in Munduk Village other than as farmers, considering the Munduk village area as a tourist vil- lage that is visited by many tourists which in turn can increase the income of the surrounding community. The suggestions that can be asked are: For the Munduk village government should be able to support tourism villages in Munduk by helping to provide funding facilities for devel- opment in order to develop. In addition, the community is given facilities for capital in order to build a business to support tourist villages in the village of Munduk, Banjar District, Buleleng Regency.