I Ketut Kasna
Universitas Mahendradatta

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BRAND “JALAK PUTIH” PADA MEDIA SALES MARKETING PROMOSI PARIWISATA PEMERINTAH KEBUPATEN JEMBRARAN BALI I Ketut Kasna
Jurnal Ilmiah Cakrawarti Vol 5, No 1 (2022): Cakrawarti Vol. 5 No. 1
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jic.v5i1.386

Abstract

Kabupaten jembrana salah satu daerah diprovinsi Bali yang terletak dibagian barat pulau Bali,  Jembrana merupakan dari Sembilan Kabupaten yang ada di Bali. Jembrana mempunyai keaneka ragaman sumber daya alam yang menjanjikan bagi kehidupan masyarakat jembrana.  Batasan wilayah dari Desa Pengeragoan sampai dengan Desa Gilimanuk dengan berbagai potensi alam untuk bisa dijadikan Destinasi wisata sebagai daya tarik wisata sehingga komoditi  pendapatan surplus terus meningkat. Jembrana secara signifikan berangsur-angsur bisa menyamai potensi pendapatan dikabupaten lain. Gagasan dan prakarsa Prof Winasa mantan Bupati Jembrana memprakarsai menciptakan Desa wisata dengan Destinasi wisata sebagai daya tarik wisata yaitu dengan brand Jalak Putih sebagai media promosi pariwisata. Dalam ilmu promosi cara yang digunakan pemerintah Kabupaten Jembrana adalah peran media social dengan menggunakan pengunggahan video di situs internet youtube tus resmi pariwisata Indonesia, adalah dengan penyebaran media cetak desain dan konten yang diterapkan pada media tersebut berbeda-beda tergantung dari Negara tujuan, seperti di jepang, Japan media yang berupa folder dan pamphlet menggunakan bahasa jepang. Berkaitan dengan branding, disini ilmu penelitian promosi peran media social di Bali  dalam bentuk folder dan pamphlet di buat oleh Pemerintah melalui Kementrian Pariwisata dan Ekonomi Kreatif kemudian menciptakan sebuah nation branding yang digalakkan oleh Pemerintah Kabupaten Jembrana  yaitu Jalak Putih dengan motto “Jembrana bahagia.” Pendekatan yang dipakai dalam penelitian ini  dengan analisis pendekatan semiotical, dan teori semiotical Barthes”s yang mendasar yang telah digunakan sebagai primary theory. Seiring denganpesatnya era digital promotional media social dengan menggunakan folder dan pamphlet, maka kemajuan pendapatan ekonomi di Indonesia khususnya pada Pemerintahan Kabupaten Jembrana mendapat dukungan dari suksesi sector teknologi Informasi. Data ASEAN and Comunication Index tahun 2018 sebelum Pandemi mengalami surplus yang signifikan dalam bidang pendapatan Tourism Destinasi Daya tarik pariwisata naik 21% dalam sector ekonomi tak terkecuali sector pariwisata pada media promosi.
Dampak Pengangguran Kemiskinan Dan Konsep Teoritisnya Pada Pandemi Covid-19 I Ketut Kasna
Jurnal Ilmiah Cakrawarti Vol 3, No 2 (2020)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.685 KB) | DOI: 10.47532/jic.v3i2.202

Abstract

Unemployment and poverty are one of the central themes in community and state life. In Indonesia unemployment and poverty have never been the main themes in elections, but there have been quite a number of seminars, public discussions, workshops and launching government programs. According to the Central Bureau of Statistics, total unemployment and poverty in 2019 reached 38,000,686 people (37.70% of the total workforce).Facing poverty unemployment caused by impact pandemic covid-19, governmentcurrently has at least four programs namely Productive Labor Intensive, expanding plantations through inte- grated training, independent business, and TKPMP (Independent Professional Youth Workers). These programs have different orientation and target groups, which reflect the complexity of the problem of unemployment and poverty. However, it seems that these programs have not been implemented comprehensively, so that each program seems to be partial, not related to each oth- er especially with other departmental programs, the problem of poverty, vulnerable groups, and increasing unemployment need to get major attention.These problems also bring negative influences, such as increasingly loosened upsocial ties and weakening of values, and relationships between people. In addition to dealing with various neg- ative impacts of social change that are ignored by the concept of the theory, the phenomenon ex- perienced now is a very basic social cultural change. Information wave accelerationtechnology bring significant changes to poverty reduction which is an impact pandemic covid-19, both at the level of surface structure (attitudes and patterns behavior) and deep structure (value systems, outlook on life, philosophy and beliefs).Changes occur because of cultural contact between the meaning of the dialectics of new values with old values that dominate each other, which allows homoginesis and meoliberalisation in all aspects of life. This condition causes spit and uncertainty in the value of preventionpandemic covid-19 uses more modern values by marginalizing values transcendental. As a result there   is a prolonged impact of various forms of moral value distortionreflected in the style, style and lifestyle of people from poverty due to impact pandemic covid-19.
KAWAL PEMULIHAN EKONOMI USAI PANDEMI I Ketut Kasna
Jurnal Ilmiah Cakrawarti Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jic.v4i2.302

Abstract

The handling of the pandemic must not rule out the main factor, namely the health of the citizens themselves. For this reason, the government is expected to be able to ensure the creation of strengthening the domestic industry, especially the medical device industry in anticipation of the outbreak of a pandemic in the future. The Covid-19 pandemic has caused a decline in the economy and activity in various sectors and regions in Indonesia. In the midst of the uncertainty of the situation and the new order of life, business actors, both from the real sector, manufacturing, to the informal sector, need more attention from the government. In addition to the fiscal and monetary policies that have been issued by the government through the economic recovery program, business actors are also required to be able to adapt to the market revolution due to the pandemic.