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All Journal Adbis : Jurnal Administrasi dan Bisnis
Linda Ayu Susianti
STIE Malangkuçeçwara Malang
Economics, Econometrics & Finance Social Sciences

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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMILIH RUMAH (Studi Kasus di PT. Gading Anugerah Abadi di Malang) Linda Ayu Susianti; Nunung Nurastuti Utami
Adbis: Jurnal Administrasi dan Bisnis Vol 11, No 2 (2017): Jurnal Administrasi dan Bisnis 2017
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v11i2.34

Abstract

This study aimed to analyze the influence of marketing mix variables the decision to choose a house. This type of research is explanatory research, the research approach used is quantitative. The sample in this study as many as 52 people. Mechanical analysis using multiple regression analysis, F test and t test. Based on the results of the analysis show that the marketing mix consisting of product, price, distribution channels, and simultaneous promotion significantly influence the decision to choose a house. Based on t test results showed that the product, price, distribution channels, and promotional partially significant effect on the decision to choose a house. Variable products the dominant influence on the decision to choose a house.
Co-Authors Nunung Nurastuti Utami