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All Journal Jurnal Manajemen Bisnis Arkus Indo-MathEdu Intellectuals Journal Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies

Ivan armawan

universitas mulia

Author-ID : 3687787

Religion Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Social Sciences

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Articles

Competitive Advantage of SMEs Through Innovation to Reach International Markets Ivan Armawan; Imam Mukhlis; Danardana Murwani
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.199

This study aims to identify various characteristics related to competitive advantage in SMEs through innovation. This research is a scoping review using PRISMA. The stages in conducting a scoping review that must be carried out are the focus of the review, using the PEO framework (problem, exposure, and outcome), identification of relevant studies, process descriptions, and identification of literature with PRISMA flowcharts, data extraction, and mapping or scoping. The inclusion criteria used in selecting the scoping review study were publication of manuscripts in the last five years (2018-2022), nationally accredited and internationally indexed journals, original articles, and articles in Indonesian or English. The keywords used in the article search were "SME" OR "competitive advantage" OR "innovation" OR "culinary" AND "international market." SME product innovation must continue to be carried out in the face of current market competition to reach the international market, especially MSMEs engaged in traditional food or culinary. SMEs must innovate in products, namely innovation in shape, taste, color, and innovation in packaging. The role of using social media to introduce culinary products in the international market is an effective way to expand the market share of culinary SMEs in the international market.

Analysis of Effect on the Social Media Marketing and Ewom on Purchase Intention of Black Sweet Coffee Shop Ivan Armawan
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.22499

The purpose of this study was to determine the effect of Social Media Marketing and EWOM on Purchase Intention (Black Manis Coffee Shop). This type of research is quantitative with a case study research design. The research was carried out in Balikpapan. The research subjects are Sweet Black Cafe Consumers who have used Black Sweet Products with a total sample of 120 using SPSS. The results of this finding indicate that there is a direct effect of social media marketing and EWOM on Purchase Intention, namely t count > t table = 1.98 and = 0.05 where X1 to Y = 2.174 > 1.98 and X2 to Y = 3,421 > 1,98

The Influence of Brand Image, Service Quality and Perceived Value on Brand Loyalty And Brand Equity Toyota Avanza Ivan Armawan
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 05 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

This type of research is a comparative causal research. This causal cooperative research aims to analyze the influence of the independent variable (independent) on the dependent variable. The study was conducted on Avanza car owners who service at the official Toyota repair shop, namely Auto2000 Balikpapan. The data collection technique used a questionnaire with a sample of 100 people. The research results were analyzed using the Amos application. The results showed that there was an influence of brand image, service quality and perceived value on brand loyalty and equity where the Toyota Avanza was able to provide good service so that the level of sales was increasing every year.

Analysis Impact of Increase in Participants BPJS Class Iii on Quality of Health Services Ivan Armawan
Jurnal Indonesia Sosial Sains Vol. 2 No. 05 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Abstract: The type of this research is a quantitative research design case study. Analysis was done on the participants BPJS've been me at the health centre and hospital in the city of Balikpapan. Subjects were Participants of BPJS Health Class III have been using BPJS card class III at the service of health centres and hospitals in the City of Balikpapan. Data collection techniques using a questionnaire with a sample data of 114 people. The results were analyzed using the app statistic SPSS version 22.0. The study results showed that 58% of the Quality of health services in hospitals and community health centres in the City of Balikpapan effect on increasing the number of participants BPJS Health Class III. And variables are the most influential is the Responsiveness or responsiveness officer of 47.2%; this is a positive response so that in the future, the Quality of health services can be improved to be better so that the benefits can be felt directly by the participants of BPJS Health, especially in class III.

Marketing Strategy of Local Wisdom SMEs Roti Durian Panglima Ivan armawan; Sudarmiatin Sudarmiatin
Eduvest - Journal of Universal Studies Vol. 1 No. 5 (2021): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Samarinda is the capital city of the province of East Kalimantan. The city government of Samarinda has been set to utilize and develop the potential of the development of the economy of regions based on natural resources. This article aims to explore the potential effect of natural resources, namely durian fruit in the region melak, to be developed into a product featured locally by formulating its development strategy to be able to compete in the world of business SMEs. The method used in this article is a qualitative approach. The selection of Durian Panglima Bread SMEs as an object of research is based on local wisdom, which is used as raw material in marketed products so as to introduce local potentials. Data collection based on primary data and secondary data that the author has done. Observations were made at the Durian Panglima Bread SMEs outlets in the cities of Balikpapan and Samarinda. the results of this study concluded that the use of local wisdom by looking at existing natural resources can provide much better potential in terms of product development, which can create jobs and prosper the people. In an effort to develop products for UKM Durian Panglima Bread, it takes a long process to reach the current point with 11 outlets and two outlets.The very rapid development of SMEs with high competitiveness requires UMKM Roti Durian Panglima to carry out several marketing strategies, namely the order system, resellers at the beginning of its product, to opening branches in several places. However, it cannot be separated from the technology system to accelerate the process of spreading the brand image through social media. Also, it requires UKM Durian Panglima Bread to innovate its products with new fillings so that customers feel more interested.

Pengaruh Service Quality dan Kepuasan Konsumen terhadap Loyalitas Pelanggan KFC Balikpapan Armawan, Ivan
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.644

Loyalty is a deeply held commitment to purchase or support a preferred product or service again in the future despite situational influences and marketing efforts that have the potential to cause customers to switch. The key to generating high consumer loyalty is delivering high customer value to consumers. The approach used is quantitative research with a type of research (case study) that tests the causal relationship between variables through testing hypotheses that have been formulated. The research population was all KFC customers in Balikpapan using a sampling technique according to the criteria (purposive sampling). The sample for this research consisted of 100 respondents with the criteria of having used KFC products and participated in the KFC program. Hypothesis testing uses a calculation process with a multiple regression analysis approach with the help of the SPSS program. The research results show that service quality has a significant influence on loyalty with a contribution of 59.1%, consumer satisfaction has a significant influence on loyalty with a contribution of 19.6%, and service quality and consumer satisfaction together have a significant influence on loyalty. with a contribution of 60.7%.

Co-Authors Danardana Murwani Imam Mukhlis Sudarmiatin

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