Garuda - Garba Rujukan Digital

Novena Ulita

Mercu Buana University

Author-ID : 3688306

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Visual Branding Design Review of Local Coffee Store in Jakarta Novena Ulita
Eduvest - Journal of Universal Studies Vol. 2 No. 4 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

The Indonesian government's campaign that invites to love local coffee products also strengthens the habit of drinking coffee as a contemporary lifestyle. This has resulted in encouraging the emergence of local coffee shop product brands in Jakarta that compete with non-local brand coffee shops which have a lot of demand first. This competition eventually triggers the creativity of producers in creating a brand identity as part of the power of product marketing. This research uses a qualitative method with a netnographic approach and a case study. The research uses a netnographic method related to the existence of local coffee shops on digital artifacts that are accessed online. Using the theory of visual branding and brand identity, this study aims to find trends and big ideas for local coffee shop branding visual design ideas from 2015-2018 in Jakarta as part of the image of Indonesian local brand identity. The results of this study conclude that overall the visual elements used to describe marketing strategies with big ideas are keywords that are different from each other by describing their respective advantages. The dominant color used by the eight samples of visual branding also supports the big idea of professional, classic, modern, locality, ethnic, cultural, and romantic keywords that build these emotions in consumers. This has finally become a trend for the development of visual branding for local coffee shops in Jakarta.

Implementation of Design Thinking Method in Visual Communication Design Novena Ulita; Brian Alvin Hananto
Eduvest - Journal of Universal Studies Vol. 2 No. 8 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Design methodology is an important knowledge for student designers when doing design. However, in application in the design studio class, student designers often override this methodological aspect. This happens without realizing that students always have difficulty when asked to explain their work plans and the progress of their design work. With the methodology, student designers can more easily parse their work steps and convey their thinking ideas in a design concept when designing designs, especially visual communication designs (DKV). This journal aims to be able to describe the implementation of design methods in design design (DKV) so that it can describe logical and systematic thinking processes and work processes. Student designers can be able to apply and carry out correctly and present design design projects (DKV) in a responsible and professional manner so that it becomes an experience for them when they enter the world of work. With the theory of design methods and design thinking methods, the author reviews the application of design methods carried out at the two universities collaborating in this research project, namely Mercu Buana University and Pelita Harapan University. This research found the importance of methodological aspects in building motivation & design logic, the need to rearrange the curriculum structure according to the taxonomy of undergraduate education, the stages of work on the design report that are not in accordance with the work process in the design method used, and find the design thinking formula that is applied. on the DKV design.

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