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Fanny Fibriyanti Salim
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Pengaruh Brand Image dan Perceived Quality Terhadap Kepuasan dan Loyalitas Pelanggan Mobil Toyota di Surabaya Salim, Fanny Fibriyanti
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

The purpose of this research study is to know about influence of brandimage and  perceived quality to consumen’s satisfaction and loyalty Toyota’s car in Surabaya.The type of this research is causal research.This research samples takes among peoples as owner  or user Toyota’s car. The sampling technique are using convenience sampling.The analysis technique is using structural equation model (SEM). The result of this research shows thatbrandimage has a significant effect customer satisfaction, perceived quality has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty.
Pengaruh Brand Image dan Perceived Quality Terhadap Kepuasan dan Loyalitas Pelanggan Mobil Toyota di Surabaya Salim, Fanny Fibriyanti
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

The purpose of this research study is to know about influence of brandimage and  perceived quality to consumen’s satisfaction and loyalty Toyota’s car in Surabaya.The type of this research is causal research.This research samples takes among peoples as owner  or user Toyota’s car. The sampling technique are using convenience sampling.The analysis technique is using structural equation model (SEM). The result of this research shows thatbrandimage has a significant effect customer satisfaction, perceived quality has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty.
Pengaruh Brand Image dan Perceived Quality Terhadap Kepuasan dan Loyalitas Pelanggan Mobil Toyota di Surabaya Fanny Fibriyanti Salim
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.253 KB)

Abstract

The purpose of this research study is to know about influence of brandimage and  perceived quality to consumen’s satisfaction and loyalty Toyota’s car in Surabaya.The type of this research is causal research.This research samples takes among peoples as owner  or user Toyota’s car. The sampling technique are using convenience sampling.The analysis technique is using structural equation model (SEM). The result of this research shows thatbrandimage has a significant effect customer satisfaction, perceived quality has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty.
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