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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan
Arohman Arohman
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Analysis of Creative Tourism and Location on Tourist Satisfaction through WOM as an Intervening Variable in the Region Becici Peak Pine Forest Tour, Yogyakarta Arohman Arohman; Henny Welsa; Muinah Fadhilah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3771

Abstract

The purpose of this study was to analyze the effect of creative toursim to WOM; the effect of location to WOM; the effect of creative tourism to tourist satisfaction; the effect of location to tourist satisfaction; the effect of creative tourism to tourist satisfaction through WOM; the effect of location to tourist satisfaction through WOM. This research was located in Bantul Regency involving visitor of Kawasan Wisata Hutan Pinus Puncak Becici Yogyakarta. The sampling technique used Slovin’s Formula method. Data analysis used in this research were descriptive analysis, inferensial analysis, and mediation analysis. The analysis tool in this research was the Partial Least Square (PLS) analysis with SmartPLS 3.2.8 software, and the mediation analysis used the Bootstrapping. The results of the analysis on hypothesis testing in this study indicate that creative tourism has a positive and significant effect to WOM; location has a positive and significant effect to WOM; creative tourism has a positive and significant effect to tourist satisfaction; location has a positive and significant effect to tourist satisfaction. The results of the bootstrapping test on mediation analysis show that WOM is unable to mediate between creative tourism and tourist satisfaction; WOM is able to mediate between location and tourist satisfaction.
FAKTOR-FAKTOR YANG MEMOTIVASI MINAT MAHASISWA DALAM BERWIRAUSAHA DI MASA PANDEMI COVID-19 (Studi Kasus Pada Mahasiswa FEB Univeritas Muhammadiyah Pringsewu) Arohman Arohman; Allan Aldyansyah
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 1 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui aktor-faktor yang memotivasi minat mahasiswa dalam berwirausaha di masa pandemi covid-19. Pengujian hipotesis dalam penelitian ini menggunakan alat analisis regresi moderating dengan uji t, uji F dan koefisien determinasi (R2). Populasi dari penelitian ini adalah Mahasiswa S1 Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas muhamadiyah Pringsewu. Sampel dalam penelitian ini adalah 360 Mahasiswa S1 Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhamadiyah Pringsewu yang telah mengikuti mata kuliah kewirausahaan. Berdasarkan hasil penelitian diketahui bahwa toleransi akan resiko berpengaruh signifikan terhadap minat mahasiswa untuk berwirausaha, sehingga H1 diterima. Dorongan keberhasilan diri berpengaruh signifikan terhadap minat mahasiswa untuk berwirausaha, sehingga H2 diterima. Tekanan Keluarga berpengaruh terhadap minat mahasiswa untuk berwirausaha, hal ini menunjukkan bahwa wirausaha merupakan pekerjaan yang tidak mudah dan bebas dilakukan siapapun, meskipun kelihatannya ada Tekanan Keluarga, tetapi kenyataan dalam berwirausaha membutuhkan komitmen yang kuat dari dalam diri, sehingga H3 diterima. Latar belakang pekerjaan orang tua berpengaruh signifikan terhadap minat mahasiswa untuk berwirausaha, sehingga H4 diterima.
Co-Authors Allan Aldyansyah Henny Welsa Muinah Fadhilah