Article Per Year (5 Year)
p-Index From 2021 - 2026
2.133
P-Index
This Author published in this journals
All Journal Journal Analytica Islamica Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Dakwah dan Komunikasi ANWARUL: Jurnal Pendidikan dan Dakwah Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Dawuh: Islamic Communication Journal RESLAJ: Religion Education Social Laa Roiba Journal Saturnus: Jurnal Teknologi dan Sistem Informasi
Ahmad Tamrin Sikumbang
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Communication Ethics of Da'i in Delivering Da'wah in Rantauprapat City Tukino Tukino; Ahmad Tamrin Sikumbang; Zainun Zainun
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3276

Abstract

This study aims to analyze the communication ethics of preachers in the delivery of da'wah and to analyze the challenges of communication ethics of preachers in the delivery of da'wah in Rantau Prapat City. The methodology used in this study are; a qualitative approach of the type of field research (field research) which is descriptive. With primary and secondary data sources. As well as data collection techniques through interviews (interviews) with 5 (five) Da'i and 5 (five) Mad'u informants, observation and documentation. The collected data is then analyzed using the theory of Miles and Huberman, namely reduction, presentation and verification of data so that a conclusion can be drawn. The results showed that; communication ethics in delivering da'wah in Rantau Prapat is based on the principles of Islamic communication based on the Qur'an and Hadith. In the implementation of the ethics of da'wah communication carried out by the da'i in the City of Rantau Prapat it is based on the communication values taught in Islam, such as the norm of honesty, upholding good manners, showing noble character and being polite to the audience by starting greetings, convey messages politely, set a noble example, give good advice, be fair, work on all messages conveyed, provide valid information, be responsible for the da'wah message conveyed and throw criticism and appropriate solutions. Based on the specific findings in this study, it shows that there are challenges faced by the da'i in implementing the ethics of da'wah communication in the City of Rantau Prapat such as; location of da'wah, advice on da'wah infrastructure, communicative congregations, lack of human resources in the field of da'wah, weather, and time.
ALHIKMAH SEBAGAI KOMUNIKASI PERSUASIF DALAM PERSPEKTIF AL-QUR’AN Ahmad Tamrin Sikumbang
Journal Analytica Islamica Vol 8, No 1 (2019): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.516 KB)

Abstract

Abstrak islam merupakan agama yang sempurna dalam mengatur segala aspek kehidupan, termasuktentang komunikasi dengan terminologi yang berbeda. Di antaranya adalah al-hikmah sebagaimetode dakwah. Dakwahbi al-hikmah adalah dakwah dengan bijak, yaitu dakwah yang memperhatikansuasana, situasi dan kondisi, menggunakan metode yang relevan, realistis sesuai dengan tantanganyang dihadapi, serta memperhatikan kadar kebutuhan dan tingkatan pemikiran. Terminologi alhikmahdalam al-Qur’an sedikitnya ada 20 kali dan terdapat dalam 12 surah. 6 diturunkan diMakkah dan 13 di Madinah. Dalam setiap surah kata al-hikmah disebutkan sekali, kecuali dalamQ.S. al-Baqarah[2]: 269 dua kali. Dalam ilmu komunikasi sendiri terdapat komponen-komponenkomunikasi yakni adanya komunikator, pesan, media, komunikan, dan efek. Dan komponen-komponentersebut terpenuhi maka komunikasi yang ada akan berjalan dengan efektif. Dan dalam kontekskomunikasi, al-hikmah adalah komunikasi persuasif, yaitu komunikasi mengajak, membujuk, danmerayu, dilakukan lemah lembut tanpa menggunakan kekerasan, dengan menempatkan berbagaikomponen komunikasi secara tepat dan proporsional, sehingga apa yang diharapkan dapat tercapai.Pendekatanal-hikmah dalam komunikasi memanglah sebuah keharusan ditengah masyarakat globalyang multikuktural karena pendekatan inilah yang paling sesuai dan merupakan anjuran Al Qur’andalam berdakwah. Al hikmah (dimaknai apapun) selalu sesuai dan mampu beradaptasi dalamsetiap suasana dan situasi medan dakwah. Dan kaitannya dengan komunikan maka pendekatanal hikmah ini mempunyai makna yang mendalam dalam menarik simpati dan empati komunikandan cocok diberikan kepada mereka yang memiliki kemampuan berpikir yang baik.Kata Kunci: Al-Hikmah dan Komunikasi Persuasif
TEORI KOMUNIKASI (Pendekatan, Kerangka Analisis dan Perspektif) Ahmad Tamrin Sikumbang
Journal Analytica Islamica Vol 6, No 1 (2017): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.958 KB)

Abstract

Abstrak: Terdapat tiga pendekatan dalam kajian komunikasi, yaitu pendekatan ilmiah, pendekatanhumaniora, dan pendekatan ilmu-ilmu sosial. Semua pendekatan tersebut dilakukan secara sistematis,dengan memberikan berbagai penjelasan dan prediksi ke depan, dengan tujuan untuk menemukan kebenaranilmu pengetahuan. Karena itu, dalam hal ini digunakan fakta-fakta empiris yang bersifat logis, sistematis,objektif, dan universal. Fokus studi komunikasi menitikberatkan pada pemahaman tingkah laku manusiadalam memproduksi, mentransformasi dan menginterpretasikan pesan untuk suatu tujuan. Dalam kaitanini terdapat empat perspektif komunikasi, yaitu perspektif mekanistis, perspektif psikologis, perspektifinteraksionis dan perspektif pragmatis. Pengaruh konsep-konsep ilmu fisika sangat kelihatan pada perspektifmekanistis. Kemudian pengaruh psikologi paling jelas pada perspektif psikologis. Sedangkan pengaruhsosiologi kelihatan pada perspektif interaksional dan perspektif pragmatis.Kata Kunci: Teori Komunikasi, Pendekatan, Kerangka Analisis dan Perspektif.
Pola Komunikasi Politik Terhadap Generasi Z Pada Pemilu 2024 Dona Dwi Novita; Kasiana Sianipar; Ahmad Tamrin Sikumbang; Windy Sakila Nazwa; Alya Azra Mutia Nasution; Al Syahdafi; Zulkifli Zulkifli
Mandub : Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 3 (2024): September : Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mandub.v2i3.1359

Abstract

In the current era of globalization, many problems occur when entering the political era. It needs to be realized that in the current era, providing information must be in the right pattern, especially to generation Z as young people who choose. Of course, it is necessary to know the things that need to be informed to Gen Z during the political period so that the information reaches the right target to Generation Z. Therefore, it is necessary to know the political communication patterns of Generation Z, especially during the 2024 election. Understanding the communication patterns of Gen Z. one of them is by providing space for expression for them and providing two-way communication that involves them, especially during political campaigns. The goal is that generation Z no longer chooses to be part of the white group and is more involved in the progress of this nation. This research uses a qualitative method with a descriptive approach involving several generation Z people in providing information which will later be explained in written form.
Implementation of the Prophecy Program of the Indonesian Ulama Council (MUI) Medan City Ayu Amamah; Ahmad Tamrin Sikumbang
Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i1.12896

Abstract

This study was conducted to analyze the extent to which the MUI Medan City da'wah program has been implemented. The purpose of this study is to determine how the implementation of the da'wah program is carried out by the Indonesian Ulema Council (MUI) of Medan City. The research method used is a qualitative descriptive approach, where data collection is carried out through observation, interviews, and documentation. The data used in this study consists of primary and secondary data. The main informant used as the primary data source is the Chairperson of the Dakwah and Community Development Commission of the MUI Medan City. Meanwhile, secondary data was obtained from documentation, archives, and other sources. The results of the study indicate that there are two types of da'wah programs implemented, namely direct da'wah activity implementation programs and da'wah activity implementation programs through social media. The implementation of the da'wah program by the MUI Medan City shows positive results and is in accordance with the established program standards.
Peran Media Digital dalam Menyatukan Pandangan Masyarakat dan Pemerintah untuk Mewujudkan Smart City Medan Rio Irawan Munthe; Putri Nabila; Dermawan Wijaya Harahap; Ahmad Tamrin Sikumbang
Saturnus: Jurnal Teknologi dan Sistem Informasi Vol. 4 No. 1 (2026): Januari : Saturnus: Jurnal Teknologi dan Sistem Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/saturnus.v4i1.1413

Abstract

Digital media is currently the main key to public communication to convey aspirations in government policies. Medan is also one of the major cities in Indonesia that is striving to realize the concept of a smart city through digital media. The role of digital media is very important in realizing a smart city. This study aims to analyze how digital media plays a role in uniting the views of the community and the Medan city government in the effort to realize a smart city in Medan. The method used in this study is a qualitative descriptive approach with a library research approach and observation of digital communication activities, online news, and public statements from the government to the public in Medan. In realizing a smart city, optimizing digital communication is essential to strengthen the synergy between the community and the government. The results of the study indicate that digital media plays a crucial role as a means of two-way communication, information dissemination, and as a medium for public participation. However, challenges such as weak digital literacy and limited infrastructure are obstacles to the sustainability of this effort.
Analisis Isi Pesan Dakwah dalam Film Animasi Bilal: A New Breed of Hero Sabna Sabilla; Ahmad Tamrin Sikumbang
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 6 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i6.8251

Abstract

The animated movie Bilal: A New Breed of Hero is a modern da'wah media that tells the story of the struggle of Bilal bin Rabbah who is known for his courage in defending his faith. This study aims to analyze the da'wah message contained in the film. The method used in this research is content analysis using a qualitative approach, which involves collecting data from the dialog and actions of the characters in the film. The results showed that there were 26 scenes containing da'wah messages, divided into three categories: (1) Aqidah, 12 scenes, emphasizing the oneness of Allah, the firmness of faith, and the rejection of polytheism. (2) Shari'ah, 4 scenes, including the freeing of slaves, the building of mosques, and the call to prayer. (3) Akhlak, 10 scenes, such as compassion, courage, and forgiveness. The movie successfully conveys Islamic values creatively through storylines and strong character delivery, making it a tool for da'wah in the digital era.
Political Communication Strategies of the NasDem Party Through the Indonesian Restoration Movement in Securing Electoral Support in the 2024 General Election in North Sumatra M. Taufiq Hidayah Tanjung; Ahmad Tamrin Sikumbang; Anang Anas Azhar
DAWUH : Islamic Communication Journal Vol. 6 No. 3 (2025): November
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v6i3.1948

Abstract

This study examines the political communication strategy of the NasDem Party in North Sumatra during the 2024 General Election, focusing on how the Indonesian Restoration Movement (Gerakan Restorasi Indonesia) functioned as a central narrative in shaping voter perception, party identity, and electoral outcomes. Employing a qualitative research approach, the study collected data through in-depth interviews, field observations, and document analysis. The analytical framework is grounded in Stuart Hall’s Encoding–Decoding theory, enabling an exploration of how political messages were constructed and interpreted within the socio-cultural context of North Sumatra. The findings indicate that NasDem’s communication strategy was institutionalized and implemented through four integrated components: (1) the use of simple and contextually grounded political language, (2) consistent deployment of symbolic political identity, (3) hybrid integration of grassroots mobilization and digital media, and (4) sustained two-way communication with the public. This strategy effectively reduced the cognitive distance between political ideology and everyday life, fostered emotional proximity between the party and voters, and strengthened long-term voter loyalty. The party’s stable electoral growth from 2014 to 2024 confirms that sustainable reminder of political success is driven not by campaign intensity alone, but by the continuous institutionalization of culturally resonant, emotionally engaging, and participatory communication practices. This study contributes to political communication scholarship by extending the application of the Encoding–Decoding model to regional Indonesian politics and demonstrating the importance of long-term communication institutionalization in sustaining electoral support and democratic engagement.
MARKETING COMMUNICATION STRATEGY IN ATTRACTING CONSUMER INTEREST IN THE PRODUCTS OF BANK PEREKONOMIAN RAKYAT SYARIAH AMANAH BANGSA IN SINAKSAK, SIMALUNGUN REGENCY Miftakhul Khoiri; Ahmad Tamrin Sikumbang
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29758

Abstract

This study aims to identify marketing communication strategies in attracting consumer interest in BPRS Amanah Bangsa products in Sinaksak, Simalungun Regency using the AIDA model (Attention, Interest, Desire, Action). This study utilizes qualitative methods with a descriptive approach. Data collection techniques include observation, interviews, and documentation. Research informants consist of BPRS Amanah Bangsa marketing and consumers. The results show that at the attention stage, consumers can find out about products through the bank directly in the field, social media, pamphlets, and education provided. At the interest stage, consumers are interested because of the benefits and advantages. The desire stage is achieved through strengthening confidence in the security of deposits, clearly the transparency of information on the institution's performance, friendly service, and real testimonials from other users. At the action stage, consumers show their decisions because they have been convinced from the start. This encouragement is influenced by repeated persuasive approaches, easy account opening, and savings with prizes. Each stage illustrates that each consumer does not spontaneously show their interest, but develops gradually due to their beliefs and perceptions from what they see, receive, and feel directly.
APPLICATION OF CRITICAL DISCOURSE ANALYSIS IN STUDYING POLITICAL POLARIZATION IN SOCIAL MEDIA Mhd. Harvinsyah Rozi Harahap; Ahmad Tamrin Sikumbang; Ahmad Sujai Tanjung
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28627

Abstract

The development of social media as a primary digital public space has accelerated the intensity of political communication while simultaneously amplifying the symptoms of polarization in Indonesia. High internet penetration means that political discourse is not only widespread but also produced through ideologically charged language practices. This study aims to analyze how Critical Discourse Analysis (CDA) can be used to examine the construction and reproduction of political polarization on social media. The study employed a qualitative design with Fairclough's three-dimensional CDA model approach combined with van Dijk's socio-cognitive perspective. Data consisted of 150 posts and 1,200 public comments selected through purposive sampling based on indications of political content and polarization. Data were collected through digital documentation and non-participant observation, then analyzed through the stages of textual analysis, discourse practice, and social practice. The results revealed three dominant strategies in the reproduction of polarization: the dichotomization of "us" versus "them" identities, the moral delegitimization of opponents, and the mobilization of emotions that significantly increase content engagement. These findings confirm that polarization is a symbolic construction reinforced by the platform's algorithmic logic. This research contributes to strengthening the study of digital political communication and emphasizes the importance of critical discourse literacy and more dialogic content moderation design.
Co-Authors Ahmad Sujai Tanjung Al Syahdafi Alya Azra Mutia Nasution Anang Anas Azhar Ayu Amamah Dermawan Wijaya Harahap Dona Dwi Novita Heni Pujiastuti Ilham Kurniawan Junaidi Junaidi Kasiana Sianipar Khafita, Khafita Aini M. Taufiq Hidayah Tanjung Mhd. Harvinsyah Rozi Harahap Miftakhul Khoiri Muhammad Imadul Haq Muktarruddin Putri Aulia Andita Putri Nabila Rio Irawan Munthe Sabna Sabilla Windy Sakila Nazwa Yundari, Yundari Zainun Zainun