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All Journal RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Golden Ratio of Mapping Idea and Literature Format
A. Aisyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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STRUKTUR CERITA WEJANGAN ANEH A. Aisyah
RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 8, No 2 (2012)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.132 KB) | DOI: 10.26858/retorika.v8i2.3619

Abstract

This study aimed to describe the composition of Wejangan Aneh story. Research data was sourced from Fajar daily newspaper in Makasssar. Data analysis was done by using critical discourse analysis approach. The results showed that the beliefs of the people about supernatural, which represented by the use of the macro-structure and micro-structure. The central theme of the story is the emergence of the negative cultural ideology. That is the behavior of the villagers who liked to accept foreign cultures that caused negative impact and sin because they missed the attention of doing their worship.
The Role of The Green Marketing Mix snd Brand Attachment on Brand Satisfaction: A Study of The Avoskin Brand A. Aisyah; Nurliya Apriyana
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 4 (2026): August – October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i4.2645

Abstract

This study examines the role of the green marketing mix and brand loyalty in driving brand satisfaction among active users of Avoskin skincare products. This study employs a quantitative inferential research design utilizing primary survey data gathered through a 1–4 Likert scale questionnaire. A non-probability purposive sampling technique was used to collect data from 100 respondents aged 18–44 years who had used Avoskin products at least once within the preceding six months. Data analysis was executed using multiple linear regression modeling through SPSS software. The results reveal that the green marketing mix has a positive and statistically significant effect on brand satisfaction (t = 5.275, p < 0.001). Brand loyalty also demonstrates a positive and statistically significant impact on brand satisfaction (t = 2.821, p = 0.006). Furthermore, the overall model yields a coefficient of determination (R2) of 0.486, demonstrating that 48.6% of the total variance in brand satisfaction is jointly explained by the green marketing mix and brand loyalty. The findings of this study suggest that the green marketing mix functions as the primary and most dominant determinant of brand satisfaction relative to brand loyalty in the local skincare market.
Co-Authors Nurliya Apriyana