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All Journal Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Agus Suroso
Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman
Economics, Econometrics & Finance Education

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BAGAIMANA MEMANFAATKAN DAN MENGKOORDINASIKAN BUSINESS NETWORK RESOURCES UNTUK INTERNASIONALISASI PASAR? Bambang Sunarko; Agus Suroso
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Globalization has strong influence on SMEs business and some see this phenomenon as an opportunity to expand. Improved technology and communications have made it easier for firms of all sizes and in various locations to do business with each other. More businesses today including SMEs are pursuit foreign market for the reason of business growth. Palm sugar is the main product of Banyumas Regency and its market coverage ranging from domestic to foreign market. This research is aimed to understand the process of internationalization, how the resources are should be organized to reach foreign market. Research strategy used is case study since its complexity of the phenomena. This case study of SMEs illustrate the process of market internationalization and provides useful insight for both government and SMEs which are intend to enter foreign markets.
PENGARUH BRAND COMMUNITY TRUST, BRAND COMMUNITY AFFECT, BRAND COMMUNITY CHARACTERISTICS TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT Dian Annisa; Agus Suroso; Sri Martini
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 18 No 2 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This study is a survey research on member in online community id-blackberry. The purpose of this study was to examine the influence of Brand Community Trust, Brand Community Affect, Quality of Information. Quality of System, Interactivity, Reward For Activities, Brand Community Commitment, Repurchase Intention, Word of Mouth, Constructive Complain. According to research’s result and data analysis which using Strucutral Equation Modelling (SEM) as tool analysis and AMOS 18.0 as software, shown that (1) brand community trust have significant effect to brand community commitment; (2) brand community affect have significant effect to brand community commitment; (3) quality of information have significant effect to brand community commitment, (4) quality of system have significant effect to brand community commitment, (5) interactivity have significant effect to brand community commitment, (6) reward for activities have significant effect to brand community commitment, (7) brand community commitment have significant effect to repurchase intention, (8) brand community commitment have significant effect to word of mouth, (9) brand community commitment have significant effect to constructive complain.
THE EFFECT OF CHINA'S TAX REFORMATION ON ENTERPRISES Feng Yi; Agus Suroso
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 17 No 1 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The Central People's Government Administration Council issued and announced “The decision on the harmonization of national tax administration "and" Implement Scheme of National Tax Administration” in 1950, which marked founding of tax system of China. Since 1994, China’s central government has started a reformation of this system and established the State Administration of Taxation, the State taxation bureau, as well as the local taxation bureau. Taxes have been adjusted to adapt to the business. After the reformation, government increases revenue, optimizes the fiscal structure, reduces expenditure, improves the local government’s enthusiasm and positivity in economy, ensures fiscal revenue growth and promotes the sustainable development of national economy. Throughout 35 years since the reform and opening policy, especially in the past several years, every reforms of tax system in China impact enterprises (main sources of tax revenue) deeply. How to optimize the current tax system to improve enterprises is an essential research area.
Factors considered by prospective students in choosing major of online business and marketing Utami Hadiyanti; Agus Suroso; Refius Pradiptya Setyanto
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 2 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

The purpose of this study is to analyze the factors that become the consideration of prospective students in the decision to choose the major of online business and marketing. The type of research used is exploratory. This study used a sample of 76 prospective students. Data analysis used factor analysis. Results of the analysis show that the factor considered by the prospective students in choosing the major of online business and marketing is the student’s perception factor. While, the factors considered by prospective students who do not choose the major of online business and marketing is due to perception factors that include family perception and perception of friends. The conclusion of this study is that the student perception becomes factor considered by the prospective students in choosing and not choosing the major of online business and marketing at Public Vocational High School 1 Banyumas.
Co-Authors Bambang Sunarko Dian Annisa Feng Yi Refius Pradiptya Setyanto Sri Martini Utami Hadiyanti