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All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Performance
Suci Indriati
Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman
Education Social Sciences

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ANALISIS SIKAP DAN MINAT MASYARAKAT DALAM MENGEMBANGKAN INDUSTRI KREATIF BATIK DI DESA GAMBARSARI KECAMATAN KEMANGKON KABUPATEN PURBALINGGA Eling Purwanto Jati; Suci Indriati; Dwiwiyati Astogini; Siti Zulaikha
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 17 No 1 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.96 KB)

Abstract

Batik’s Creative Industries is one of craft sub-sector that potential to be developed . Batik Purbalingga is one of the creative industries that actually can be developed well, but face some problems such as : only have a few motives, using simple equipment, narrow market access because it only relies on collectors, lack of business management, lack of administration and accounting records because it was mixed with the family finances. Regeneration batik artisans become a major problem, as well. One of the Government's efforts to tackle the problems is by creating new batik entrepreneur through training in order to develop batik creative industries in Purbalingga. This research was conducted with the aim to analyzed the attitudes and interests of Gambarsari villagers in developing creative industries Batik Purbalingga, based on Theory of Planned Behaviour (TPB) approach, by analyzing the influence of Attitude, Subjective Norms and Behavioral Control against the public interest in develop batik industry creative in Gambarsari. By using multiple regression analysis applied on a sample of 100 respondents in the study, the results obtained showed that Attitude, Subjective norm, and Perceived Behavioral Control has a positive significant effect on Behavioral Intention or interest of Gambarsari villagers to develop batik creative industries, either simultaneously and partially. By using the elasticity test, can be concluded that Perceived Behavioral Control is variable that most affect the Behavioral Intention or interest of Gambarsari villagers to develop Purbalingga’s batik creative industries.
KEMASAN PRODUK SEBAGAI STRATEGI PEMASARAN KERUPUK RAMBAK “MIRASA” DI DESA DUKUHTURI, KEC. BUMIAYU, KAB. BREBES Sulistyandari .; Ekaningtyas Widiastuti; Suci Indriati
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2017): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.376 KB) | DOI: 10.24269/adi.v1i2.597

Abstract

Community Service Activities this time was conducted in one type of SMEs namely Rambak Kerupuk "Mirasa" Dukuhturi Village, Bumiayu District, Brebes Regency. This dedication activity is in the form of counseling and business assistance, considering that this business is one of the business that has good potential good because it has high economic value, is a typical product of a region and its ability to help increase people's income. Production activities are still relatively simple and the marketing aspect is very simple. The product is  packed in an old fashioned way using only plastic containers that are stapled and have not used labels and ordinary cardboard with photocopy labels. Throughout the activity, the partners get counseling and business assistance from the Team. Partners have also successfully extended their PIRT business licenses for the next five years and have created new brand labels that can add value to their products. Packaging also no longer use ordinary staples but already using a sealer to package the product. This activity hopefully can provide benefits for partners in developing their business.
Co-Authors Dwiwiyati Astogini Ekaningtyas Widiastuti Eling Purwanto Jati Siti Zulaikha Sulistyandari .