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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kabar Masyarakat
Fibryano Saptenno
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Livelihood Strategy of Rural Women through the Mechanism of Nutmeg Collecting Tradition in Negeri Booi, Central Maluku Fibryano Saptenno; Ali Tutupoho; Hendri Dony Hahury
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3896

Abstract

The existence of rural women has always been identified as the most vulnerable group to losing their livelihoods due to limited access to assets. This study examines the role of local institutions (traditions, local wisdom and norms) in securing the women's livelihoods. This study is done in a qualitative manner with an ethnographic approach that focuses on cultural studies in a holistic sense of social groups using the perspective of a sustainable livelihood framework. This research was conducted in negeri Booi, Saparua island, Central Maluku from July to December 2020. The informants included Raja, dusung owners, women nutmeg collectors and the village government agency. The primary data was collected through in-depth interviews, observations and focus group discussions (FGD). The results show that the livelihood strategies used by the rural communities in dealing with various livelihood vulnerabilities through the use of livelihood assets could be collaborated with local wisdom or traditions as informal insurance, so that the efforts to “save or secure” the poor from “unsafe” to “safer” conditions could be guaranteed and continued to be sustainable. In short, the local wisdom of collecting nutmeg intended for women in negeri Booi had guaranteed the sustainability of women's income sources.
Dampak Pelatihan Pemasaran Digital Terhadap Penjualan Produk Lokal di Pedesaan Desa Larike Fibryano Saptenno; Aziz Laitupa; Jani Jani; Selvenco Tuasuun
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2680

Abstract

The digital marketing training held in Larike Village aims to enhance the community's ability to utilize digital technology as a tool for marketing local products. Desa Larike has significant potential in local products, such as agricultural produce and handicrafts, but still faces challenges in marketing, which is limited to the local area. By leveraging digital technology, local entrepreneurs in the village are expected to expand their market reach and significantly increase the sales of local products. This community service program involves a series of training sessions covering the fundamentals of digital marketing, such as the use of social media, e-commerce platforms, and brand identity management strategies. The people of Desa Larike are taught how to create effective marketing campaigns through social media platforms like Instagram and Facebook, as well as how to manage business transactions via digital platforms. This approach aims to equip the community with skills that can be directly applied to their everyday economic activities. The results of this training show that participants have gained a better understanding of digital marketing and its application in their businesses. Some local entrepreneurs in the village have started using social media and e-commerce platforms to market their products, resulting in an increase in demand from a broader market, not only from local consumers but also from outside the village. This demonstrates the positive impact of the training on local product sales.
Co-Authors Ali Tutupoho Aziz Laitupa Hahury, Hendri Dony Jani Jani Selvenco Tuasuun