Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Trends Economics and Accounting Research
Halimatussaddiah Marpaung
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Simple Accounting Assistance and Training Activities, Post-COVID-19 for Small Business in Sei Silau Tua Village, Asahan Regency Lucky Satria Pratama; Tengku Syarifah; Anshari Putra; Halimatussaddiah Marpaung; Eddy Pangidoan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3626

Abstract

Bookkeeping is important and is one of the supporting factors for the success of a small business, especially in rural communities, with simple accounting that can help village communities in estimating the potential of small business to earn profits. In the first implementation strategy stage, researching the situation in Sei Silau Tua Village, the second identifying problems, and third involving partners to solve problems in the village. Village officials, Asahan District Government, village communities and related stakeholders must be able to work together to improve road facilities and build strong dams which later on the village community can do marketing outside the village. By doing simple accounting, financial records that follow applicable standards can later be used if the small business owner wants a loan to increase or expand his business activities. Therefore, it is necessary to carry out similar activities for other small business owners so that micro, small and medium enterprises can develop in Sei Silau Tua Village.
Peran Kecintaan Merek Sebagai Pemediasi Antara Pengalaman Merek dan Kepuasan Merek Terhadap Loyalitas Merek Qris Andriani, Tri; Halimatussaddiah Marpaung
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1203

Abstract

The purpose of this study was to analyze the role of brand love as a mediator between brand experience and brand satisfaction on brand loyalty to Qris products in Asahan. This research is descriptive quantitative with survey method. The population in this study were Qris customers in Asahan. The sample used in this study amounted to 280 people. The data analysis tool used is SEM PLS. Brand experience and brand satisfaction have a positive effect on brand love and customer loyalty. Brand love affects brand loyalty. Brand loyalty is a mediator between brand experience and brand satisfaction on brand loyalty. This study extends previous research by examining factors affecting brand loyalty by adding the variable of brand satisfaction and making product love a mediator between brand experience and satisfaction on loyalty to Qris.
Co-Authors ANDRIANI, TRI ANSHARI PUTRA Eddy Pangidoan Siregar Lucky Satria Pratama TENGKU SYARIFAH