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All Journal International Journal of Organizational Business Excellence (IJOBEX)
Idris Gautama So
Bina Nusantara University, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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AWARENESS OF SMALL AND MEDIUM ENTERPRISES ON COMPETITION ACT 2010 AND MALAYSIAN COMPETITION COMMISSION Hasnah Haron; Ishak Ismail; Yuvaraj Ganesan; Idris Gautama So
International Journal of Organizational Business Excellence Vol. 2 No. 2 (2019): December 2019
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v2i2.7136

Abstract

The objectives of this research are to examine the awareness level of Small and Medium Enterprise (SMEs) and their knowledge of the CA2010 and of the role of MyCC. In addition, further analysis the level of awareness of SMEs by state, market structures and sectors and also compared with baseline study which conducted in year 2013. A total of 154 respondents involved in this study and the results show that increased in SMEs awareness and knowledge about the MyCC and CA2010. The results showed most of states were aware of the existence of MyCC and CA2010. Meanwhile, in term of market structures, the export-oriented businesses have higher level of awareness of compared than the domestic-driven businesses. The study will benefit the relevant authority to strategies the activities plan to enhance to their service quality and knowledge about the competition act.
IoT Based Omni-Channel Consumer Conformity in Fashion Industry: Do Gender, Age, Monthly Income Still Matter? Elfindah Princes; Idris Gautama So
International Journal of Organizational Business Excellence Vol. 4 No. 1 (2021): June 2021
Publisher : Bina Nusantara University

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Abstract

The research aimed to examine the influence of socioeconomic characteristics (age, gender, and income) on consumer conformity during the Internet of Things. A 7 items instrument using 7-likert scale for dimensions of consumer conformity in fashion industry for fashion consumers in Indonesia aged between 18 – 55 years old. Data analysis was performed on 470 responses using ANOVA Three-Way Test to find out if the socioeconomic characteristics are significant to the components of consumer conformity in fashion industry. This is considered the first research examining the influences of socioeconomic characteristics to Consumer Conformity. The results reveal that among the three characteristics, only age is found to be significant to Consumer Conformity. Therefore, to support the Consumer Conformity in fashion consumers, the marketer should pay attention to each age groups.
Co-Authors Elfindah Princes Hasnah Haron Ishak Ismail Yuvaraj Ganesan