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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Dilla Amalia Muntaha
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Impact of Social Media Use: A Case Study of Verbal Bullying on Adolescents Dilla Amalia Muntaha; Ario Mukti Lazuardi Anggomulyo; Muhammad Aras
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4050

Abstract

Adolescence is a period of transition from children to adults, so at this time the search for identity becomes one of the needs to understand oneself and show oneself to others. In the development of technology, the majority of teenagers use social media. This study aims to determine the impact of using social media in case studies of verbal bullying that occur among adolescents. This type of research is a case study research with a qualitative approach. Respondents in this study were social media users, especially teenagers. Data collection techniques using interviews, observations and documents. The data analysis technique uses research data processing by listening, selecting data, analyzing data, analyzing data and concluding results. The results of this study are that the existence of social media has influenced social life in society, one of which has an impact on verbal bullying behavior. Verbal bullying is bullying/bullying that is conveyed verbally, which can take the form of criticizing, shouting, insulting, nicknames, spreading gossip/slander, dropping criticism, invitations and expressions that lead to sexual harassment, and so on and this bullying is the most common. . Parental and peer support helps adolescents to cope with bullying by focusing on developing adolescent interests.
Analisis strategi komunikasi pemasaran Kedai Ngopi Dhisik dalam menciptakan ketenaran merek melalui instagram Dilla Amalia Muntaha; Ario Mukti Lazuardi Anggomulyo; Muhammad Aras
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.888 KB) | DOI: 10.32670/fairvalue.v4i8.1374

Abstract

This study aims to determine the marketing communication strategy of the coffee shop dhisik in creating brand fame through Instagram. This is because business competition in the food and beverage industry is increasingly competitive and offers almost the same types of beverage products so consumers are confused about deciding which coffee drink product to consume. This study uses the SOSTAC concept to analyze marketing communication strategies through social media. The research approach is qualitative and the research is analyzed descriptively. The data collection technique used in-depth interviews and the data validity technique used source triangulation and theoretical triangulation so that the research data became valid. The results of the research findings indicate that the marketing communication strategy applied is that the owner of the 'ngopi dhisik' shop takes the action of posting/uploading photo and video content on Instagram social media by providing captions as information. The posted content displays price promotions and unique types of coffee drinks to attract attention and create the fame of the 'ngopi dhisik' brand.
Co-Authors Ario Mukti Lazuardi Anggomulyo Muhammad Aras