Anang Anas Azhar
Islamic University of North Sumatra

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Framing Analysis of Edy Rahmayadi's News on MedanBisnisdaily.com Anang Anas Azhar; Daniel Pekuwali
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 3 (2018): Budapest International Research and Critics Institute October
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i3.37

Abstract

Mass media has an important role in imaging. Whether we realize it or not, the image is the result of mass media construction. The mass media can lift someone so that they become famous and supported by the community but can also bring down the person to become the most hated figure. The media constructs reality through certain points of view which are then framed or framed. In this study, the framing analysis of the Gamson and Modigliani models was used to find out how the reality or image of Edy Rahmayadi was constructed or framed by MedanBisnisdaily.com. According to Gamson, framing is a way of telling stories or clusters of organized ideas in such a way and presenting the construction of the meaning of events related to the object of a discourse. This type of research is qualitative with a constructivism paradigm. From this research, Medanbisnisdaily.com describes the image of Edy Rahmayadi as a firm, but controversial and seemingly arrogant person.
Marketing of Political Communication Created by National Mandate Party (PAN) in General Election 2005-2015, North Sumatra, Indonesia Anang Anas Azhar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 2 (2018): Budapest International Research and Critics Institute June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i2.16

Abstract

PAN establishes itself as an open, independent party, upholding religious morality, humanity and pluralism, aimed at enlightening the nation. PAN is a party born from the womb of the reform movement founded by the figures of reforms across ethnic, racial, religious and class. It is rooted in religious morals, humanity and pluralism. DPW PAN in North Sumatra  utilizes various channels of communication, not just to build the image but broader than that, it is to market political communication, strengthen the emotional connection with constituents. The process of marketing is carried out continuously, not only in the run up to election or election events, such as general election of regional  but also after the election is done.