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All Journal Pinisi Business Administration Review Seminar Nasional Pengabdian Kepada Masyarakat
Muh. Jihad Firman
Universitas Negeri Makassar
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Corporate Social Responsibility in Timika Papua Muh. Jihad Firman; Fahkri Kahar; Andi Caesar To Taddampali
Pinisi Business Administration Review Volume 2, Number 1, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v2i1.14011

Abstract

Corporate Social Responsibility (CSR) is an investment for companies for the company's growth and sustainability (sustainability) and is no longer seen from the cost center but as a profit center. The purpose of this study was to determine the Corporate Social Responsibility (CSR) in Timika Papua. This study uses a quantitative approach. Research data sources are primary data and secondary data. Data collection techniques used were documentation, questionnaire and observation. The population and research sample used were 100 respondents. Analysis of the data used is by using multiple linear analysis. The results showed that Corporate Social Responsibility in the fields of education, health and social capital had a positive and significant effect on Timika Papua. In the field of education PTFI provides assistance such as scholarships, construction of educational facilities and infrastructure, teacher assistance and education campaigns. In the health sector PTFI provides health services for the community and conducts community health programs. In the field of social capital, PTFI conducts infrastructure development and provides facilities for places of worship.
Pemanfaatan Digital Marketing Bagi Pelaku UMKM di Kelurahan Malakaji Kabupaten Gowa Muh Rizal; Andi Aslinda; Muh. Jihad Firman; Muhammad Luthfi Siraj
Seminar Nasional Pengabdian Kepada Masyarakat PROSIDING EDISI 6: SEMNAS 2020
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.923 KB)

Abstract

Abstract. PKM activities carried out for UMKM players in Malakaji Village, Gowa Regency which aim to foster more innovative business ideas and opportunities through information obtained in online media and use social media as digital marketing to develop a business and create UMKM productivity and increase sales of local Indonesian products on the global market scene. This service activity is carried out for 6 months which is divided into three stages, namely: (1) planning stage, (2) implementation stage, (3) evaluation stage. This PKM activity uses methods in the form of skills training through lectures, demonstrations and questions and answers and the target of this PKM activity is MSME actors. The results of the implementation of this service activity can be carried out very well by using the online system (zoom), it is also shown that there is a high enthusiasm from the participants as many as 20 people who take part in the training activities and participants can also understand all the material explanations well and feel satisfied and pleased that the material matched the needs of the participants in developing their business. The supporting factors for this training can run well, there is support from the village government and the enthusiasm of UMKM players to take part in the training. While the inhibiting factor, namely the existence of the Covid-19 pandemic condition, resulted in the PKM activity process having to be carried out through an online system and the level of knowledge of some UMKM players who really did not understand the use of internet technology.
Co-Authors Andi Caesar To Taddampali Aslinda Aslinda Fahkri Kahar Muhammad Luthfi Siraj S, Muh. Rizal