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Marketing of New Party-Political Towards the 2024 Election Winning Strategy of the Indonesian People's Wave Party Danan Setiawan; I Made Sukresna
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5281

The general election in the State of Indonesia is held before the term of office of the previous official runs out, which is 5 years. Every 5 years the people of Indonesia will hold elections to choose their leader. In 2019, Indonesia held simultaneous elections, namely legislative elections and presidential-vice presidential elections, but there were several new polemics that occurred at that time, namely Law No. 7 of 2017 which states that the pair of presidential and vice-presidential candidates must be supported by at least 20% of dpr officials or 25% of the votes of the entire Indonesian people. This is set as a condition to determine whether or not the candidates for the presidential and vice-presidential candidates in the general election. In addition, there are regulations regarding the threshold of minimum party votes or Parliamentary Threshold of 4% of the vote for political parties can occupy the seat of the House of Representatives. So, this research is more likely to discuss how new political parties in Indonesia such as the Indonesian Gelora Party in conducting political manufer to be able to pass the parliamentary threshold in the 2024 election. The purpose of this study is to observe what the Indonesian Gelora Party has done and will do in order to pass the parliamentary threshold and win the 2024 legislative elections, and apply the concept of political marketing in order to win the Indonesian Gelora Party in the 2024 general election, by getting votes above the parliamentary threshold. This research uses qualitative methods with a case study approach. Techniques in collecting data are observation and in-depth interviews. The results of the research obtained show that the Indonesian Gelora Party as a new party has conducted massive political marketing by offering its platform as a political product in the form of a big narrative of the Indonesian nation towards the world's top five. Public appreciation of the consistency attitude of the Indonesian Gelora Party is seen from when Gelora faced the reality of plurality of religious relations with the State, relations between tribes, ethnicities that smell of politics, relations between groups with diverse forces and with the State.

Analysis Of Factors Affecting Brand Image and Its Impact on Honda Adv Motorbikes Purchasing Interest in Semarang City Ryan Arya Pramudya; I Made Sukresna
SEIKO : Journal of Management & Business Vol 4, No 1 (2021): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i1.1246

Abstrak The rapid development of the world of technology has an impact on a high level of competition, including the competition for motorcycle sales. One that competes is the Honda ADV motorcycle, which strives to continue to be the choice of consumers, including in the city of Semarang. ADV products themselves are still trying to be accepted by consumers, especially in the city of Semarang. However, the increasing number of choices of other motorcycle products has an impact on the sales of Honda ADV products that have not met the target and often experience a decrease in sales, so it must be able to improve its marketing strategy through price, promotion and quality of service provided. The purpose of this study was to determine the effect of price, promotion, and service quality on brand image and purchase intention. The population in this study were 150 respondents who had visited the dealer and received information about Honda products and the sampling technique used was purposive sampling. The data collection method is done through a questionnaire. The results of the analysis show that each hypothesis has a significant positive impact. Problems can be overcome if the company pays attention to factors such as price, promotion, and service quality, as well as brand image. Kata Kunci: Service Quality, Brand Image, Purchase Intention, Consumer Behaviour

Pengaruh Pesan Kelangkaan dan Informasi Kebetulan terhadap Pembelian Impulsif Online pada Generasi Milenial di Kota Malang Andi Fikri Zaidan; I Made Sukresna
SEIKO : Journal of Management & Business Vol 4, No 1 (2021): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i1.1678

Abstrak Penelitian ini bertujuan untuk menguji secara langsung pengaruh faktor situasional pesan kelangkaan dan informasi kebetulan terhadap pembelian impulsif online serta secara tidak langsung dengan dimediasi kesenangan yang dirasakan pada generasi milenial di Kota Malang. Kedua, penelitian ini ingin melihat peran moderasi dari motif belanja hedonis pada hubungan pesan kelangkaan dan informasi kebetulan terhadap pembelian impulsif online. Pengambilan sampel dilakukan dengan teknik purposive sampling, total sampel yang diperoleh sebanyak 240 responden. Analisis data menggunakan analisis faktor konfirmatori, uji validitas dan reliabilitas, dan pemodelan persamaan struktural (SEM). Hasil penelitian menunjukkan faktor situasional secara positif memiliki pengaruh langsung terhadap pembelian impusif online dan tidak langsung dengan dimediasi kesenangan yang dirasakan pada generasi milenial di Kota Malang. Motif belanja hedonis secara positif memoderasi hubungan antara pesan kelangkaan dan pembelian impulsif online, namun tidak memoderasi hubungan antara informasi kebetulan terhadap pembelian impusif online. Temuan ini merekomendasikan penjual online untuk memakai pesan kelangkaan dan informasi kebetulan sebagai pertimbangan dalam menjual produk mereka. Faktor-faktor tersebut berpotensi memotivasi konsumen untuk berbelanja secara hedonis dengan keinginan membeli secara impulsif. Kata Kunci: Pesan Kelangkaan; Informasi Kebetulan; Motif Belanja Hedonis; Kesenangan Yang Dirasakan; Pembelian Impulsif Online. Abstract This study aims to examine direct effect from situational factors of the scarcity message and serendipity information on online impulsive buying and indirect effect mediated by perceived enjoyment in the millennial generation in Kota Malang. Second, the study further assesses the moderating role of the hedonic shopping motive on the relationship between scarcity message and serendipity information on online impulsive buying. Data were gathered by using purposive sampling technique, total sample obtained was 240 respondents. Data were analyzed using confirmatory factor analysis, validity and reliability tests, and structural equation modeling (SEM). The results confirm that situational factors positively have direct effect on online impulsive buying and indirect effect mediated by perceived enjoyment in the millennial generation in Kota Malang. The hedonic shopping motive positively moderates the relationship between scarcity message and online impulsive buying, but does not moderate the relationship between serendipity information and online impulsive buying. These findings recommend online sellers to use scarcity message and serendipity information as a consideration in selling their products. These factors have the potential to motivate consumers to buy hedonistically with impulsive buying intentions. Keywords: Plantation Sector Revenue and Number of Poor People

Case Study on FX Forward Transaction Decisions To Customers Of PT Bank XXXX Treasury Regional Area Semarang Ade Putra Achdijalsjah; I Made Sukresna
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4627

Given the positive trend of export and import developments in Central Java in 2016-2020, it has an impact on increasing the volume of customer forex transactions, but customers who are active in FX. forward is only under 10%. Based on this phenomenon, it is interesting to conduct research with the aim of knowing the factors that are taken into account by customers in making decisions to choose and refuse to make FX transactions. forward. The research was conducted with a qualitative design with a case study approach. Primary data was taken using an open interview technique to 3 (three) informants, with the criteria of customers who already have an agreement at the same time who have and have not decided on FX forward transactions, and customers who do not have an agreement and have not decided on FX forward transactions. The analysis technique uses qualitative analysis which is presented in a narrative manner. The results of the study reveal the concepts of: (1). Factors that are taken into consideration by customers in making decisions to choose to conduct FX transactions. forward consists of: buffer stock, new investment opportunities, low profitability, high current liabilities, global events, state government policies related to foreign exchange rates, and low competitors. (2). Factors taken into consideration by customers in making decisions not to choose to conduct FX transactions. forward consists of: USD/IDR movements that are not in line with customer expectations, increased profitability, high cash turnover.

PENERAPAN RELATIONSHIP MARKETING DALAM SALURAN DISTRIBUSI I Made Sukresna
JURNAL STUDI MANAJEMEN ORGANISASI Vol 1, No 2 (2004)
Publisher : Faculty of Economics and Business Diponegoro University

ABSTRACT The relationship marketing concept has long been became interest of academics and practitioners in marketing field. This concept has been applied to some aspects of marketing, also in distribution channel. However, it has been found that in reality, this concept were not always fit to be applied in all exchange relationship between manufacturers and distributors. This article elaborates the concept of relationship marketing, the contexts for fit conditions of relationship marketing application in distribution channel, and eventually ended with the way of effective relationship marketing’s application in distribution channel. Key words: realtionship marketing; manufacturer and distributor relationship; distribution channels

ANALISIS PENGARUH KUALITAS LINGKUNGAN FISIK, KUALITAS MAKANAN DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG DAN MINAT WORD OF MOUTH (Studi Empiris pada Du Cafe Semarang) Darwis Lantas Hutabarat; I Made Sukresna
JURNAL STUDI MANAJEMEN ORGANISASI Vol 16, No 2 (2019)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

This study aims to analyze the impact of physical environment quality, food quality, and service quality on the repurchasing interest and word of mouth interest in Du Cafe Semarang. The population in this thesis are the consumers of Du Cafe Semarang. The number of sample used is 200 selected persons, using purposive sampling method, while the data resource are mainly obtained from the questioners that was analyzed afterwards by AMOS program.The result of this study shows that physical environment do not affect toward consumers satisfaction, while food quality and service quality affect positively on consumers satisfaction. Moreover, consumers satisfaction have an positive impact on the interest in repurchasing and the interest in word of mouth. The Variable that affect interest in repurchasing and the interest in word of mouth the most in Du Cafe is service quality. Thus, the quality of service becomes a crucial determinant of a café strategy success.

ANALISIS PENGARUH INOVASI PRODUK, KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK DAN KEPERCAYAAN MEREK Parri Sujodi Simbolon; I Made Sukresna
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Gudang Garam is a leading clove cigarette producer which is identical to Indonesia, which is one of the main centers of spice trade in the world. Since 1989 to 2006, PT Gudang Garam Tbk (GGRM) had dominated the market with a share of around 28% to 47%. But since the first quarter of 2007, PT HM Sampoerna Tbk (HMSP), with the support of Philip Morris, takled Gudang Garam down and dominated the national cigarette industry. This study aims to analyze the effect of product innovation, marketing communication and product quality on brand image and brand trust in of Gudang Garam cigarettes. The variables used in this study are product innovation, marketing communication and product quality as independent variables, brand trust as an intervening variable and brand image as the dependent variable. The population used in this study is Gudang Garam branded cigarette consumers in the city of Semarang. The numbers of samples used were 200 respondents. This research uses Structural Equation Modeling (SEM) analytical technique using AMOS 23 analysis application and also assisted with SPSS analysis. The results of this study show that there is an interrelated connection among product innovation, marketing communication, and product quality towards brand image and brand trust., product quality has a positive and significant effect on brand image and brand trust and brand trust has a positive influence and significant towards brand image

INTERGENERATIONAL CONSUMER BEHAVIOR : A SYSTEMATIC REVIEW FROM 2001 UNTIL 2024 Santoso, Ignatius Hari; I Made Sukresna
Jurnal Manajemen Vol. 22 No. 1 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i1.6674

This systematic literature review explores the evolving landscape of intergenerational consumer behavior by analyzing 35 peer-reviewed articles, which were published between 2001 and 2024. Using the PRISMA framework, this review identifies the key pattern, mechanism, and cultural context that shape the consumers’ preference across generational cohort. The findings reveal a significant shift from the traditional unidirectional influence toward a bidirectional dynamic influence, where the younger generation increasingly influences the household consumption, specifically in digital and lifestyle related product category. This review uncovers six thematic clusters: Brand Identity and Emotional Meaning, Direction of Influence, Cultural Orientation, Lifestyle and Product Category, Advertising and Media Exposure, and Peer and Family Interaction.

INTERGENERATIONAL CONSUMER BEHAVIOR : A SYSTEMATIC REVIEW FROM 2001 UNTIL 2024 Santoso, Ignatius Hari; I Made Sukresna
Jurnal Manajemen Vol. 22 No. 1 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i1.6674

This systematic literature review explores the evolving landscape of intergenerational consumer behavior by analyzing 35 peer-reviewed articles, which were published between 2001 and 2024. Using the PRISMA framework, this review identifies the key pattern, mechanism, and cultural context that shape the consumers’ preference across generational cohort. The findings reveal a significant shift from the traditional unidirectional influence toward a bidirectional dynamic influence, where the younger generation increasingly influences the household consumption, specifically in digital and lifestyle related product category. This review uncovers six thematic clusters: Brand Identity and Emotional Meaning, Direction of Influence, Cultural Orientation, Lifestyle and Product Category, Advertising and Media Exposure, and Peer and Family Interaction.

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