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All Journal Jurnal Studi Manajemen Organisasi Jurnal Manajemen Atma Jaya SEIKO : Journal of Management & Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen

I Made Sukresna

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Author-ID : 3709035

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENERAPAN RELATIONSHIP MARKETING DALAM SALURAN DISTRIBUSI I Made Sukresna
JURNAL STUDI MANAJEMEN ORGANISASI Vol 1, No 2 (2004)
Publisher : Faculty of Economics and Business Diponegoro University

ABSTRACT The relationship marketing concept has long been became interest of academics and practitioners in marketing field. This concept has been applied to some aspects of marketing, also in distribution channel. However, it has been found that in reality, this concept were not always fit to be applied in all exchange relationship between manufacturers and distributors. This article elaborates the concept of relationship marketing, the contexts for fit conditions of relationship marketing application in distribution channel, and eventually ended with the way of effective relationship marketing’s application in distribution channel. Key words: realtionship marketing; manufacturer and distributor relationship; distribution channels

ANALISIS PENGARUH KUALITAS LINGKUNGAN FISIK, KUALITAS MAKANAN DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG DAN MINAT WORD OF MOUTH (Studi Empiris pada Du Cafe Semarang) Darwis Lantas Hutabarat; I Made Sukresna
JURNAL STUDI MANAJEMEN ORGANISASI Vol 16, No 2 (2019)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

This study aims to analyze the impact of physical environment quality, food quality, and service quality on the repurchasing interest and word of mouth interest in Du Cafe Semarang. The population in this thesis are the consumers of Du Cafe Semarang. The number of sample used is 200 selected persons, using purposive sampling method, while the data resource are mainly obtained from the questioners that was analyzed afterwards by AMOS program.The result of this study shows that physical environment do not affect toward consumers satisfaction, while food quality and service quality affect positively on consumers satisfaction. Moreover, consumers satisfaction have an positive impact on the interest in repurchasing and the interest in word of mouth. The Variable that affect interest in repurchasing and the interest in word of mouth the most in Du Cafe is service quality. Thus, the quality of service becomes a crucial determinant of a café strategy success.

ANALISIS PENGARUH INOVASI PRODUK, KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK DAN KEPERCAYAAN MEREK Parri Sujodi Simbolon; I Made Sukresna
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Gudang Garam is a leading clove cigarette producer which is identical to Indonesia, which is one of the main centers of spice trade in the world. Since 1989 to 2006, PT Gudang Garam Tbk (GGRM) had dominated the market with a share of around 28% to 47%. But since the first quarter of 2007, PT HM Sampoerna Tbk (HMSP), with the support of Philip Morris, takled Gudang Garam down and dominated the national cigarette industry. This study aims to analyze the effect of product innovation, marketing communication and product quality on brand image and brand trust in of Gudang Garam cigarettes. The variables used in this study are product innovation, marketing communication and product quality as independent variables, brand trust as an intervening variable and brand image as the dependent variable. The population used in this study is Gudang Garam branded cigarette consumers in the city of Semarang. The numbers of samples used were 200 respondents. This research uses Structural Equation Modeling (SEM) analytical technique using AMOS 23 analysis application and also assisted with SPSS analysis. The results of this study show that there is an interrelated connection among product innovation, marketing communication, and product quality towards brand image and brand trust., product quality has a positive and significant effect on brand image and brand trust and brand trust has a positive influence and significant towards brand image

Co-Authors Ade Putra Achdijalsjah Andi Fikri Zaidan Danan Setiawan Darwis Lantas Hutabarat Parri Sujodi Simbolon Ryan Arya Pramudya Santoso, Ignatius Hari Willi Agung Prabowo Yudhistira Riza R

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