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All Journal Jurnal Studi Manajemen Organisasi Jurnal Manajemen Atma Jaya SEIKO : Journal of Management & Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen
I Made Sukresna
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing of New Party-Political Towards the 2024 Election Winning Strategy of the Indonesian People's Wave Party Danan Setiawan; I Made Sukresna
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5281

Abstract

The general election in the State of Indonesia is held before the term of office of the previous official runs out, which is 5 years. Every 5 years the people of Indonesia will hold elections to choose their leader. In 2019, Indonesia held simultaneous elections, namely legislative elections and presidential-vice presidential elections, but there were several new polemics that occurred at that time, namely Law No. 7 of 2017 which states that the pair of presidential and vice-presidential candidates must be supported by at least 20% of dpr officials or 25% of the votes of the entire Indonesian people. This is set as a condition to determine whether or not the candidates for the presidential and vice-presidential candidates in the general election. In addition, there are regulations regarding the threshold of minimum party votes or Parliamentary Threshold of 4% of the vote for political parties can occupy the seat of the House of Representatives. So, this research is more likely to discuss how new political parties in Indonesia such as the Indonesian Gelora Party in conducting political manufer to be able to pass the parliamentary threshold in the 2024 election.  The purpose of this study is to observe what the Indonesian Gelora Party has done and will do in order to pass the parliamentary threshold and win the 2024 legislative elections, and apply the concept of political marketing in order to win the Indonesian Gelora Party in the 2024 general election, by getting votes above the parliamentary threshold.  This research uses qualitative methods with a case study approach. Techniques in collecting data are observation and in-depth interviews. The results of the research obtained show that the Indonesian Gelora Party as a new party has conducted massive political marketing by offering its platform as a political product in the form of a big narrative of the Indonesian nation towards the world's top five.  Public appreciation of the consistency attitude of the Indonesian Gelora Party is seen from when Gelora faced the reality of plurality of religious relations with the State, relations between tribes, ethnicities that smell of politics, relations between groups with diverse forces and with the State.
Case Study on FX Forward Transaction Decisions To Customers Of PT Bank XXXX Treasury Regional Area Semarang Ade Putra Achdijalsjah; I Made Sukresna
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4627

Abstract

Given the positive trend of export and import developments in Central Java in 2016-2020, it has an impact on increasing the volume of customer forex transactions, but customers who are active in FX. forward is only under 10%. Based on this phenomenon, it is interesting to conduct research with the aim of knowing the factors that are taken into account by customers in making decisions to choose and refuse to make FX transactions. forward. The research was conducted with a qualitative design with a case study approach. Primary data was taken using an open interview technique to 3 (three) informants, with the criteria of customers who already have an agreement at the same time who have and have not decided on FX forward transactions, and customers who do not have an agreement and have not decided on FX forward transactions. The analysis technique uses qualitative analysis which is presented in a narrative manner. The results of the study reveal the concepts of: (1). Factors that are taken into consideration by customers in making decisions to choose to conduct FX transactions. forward consists of: buffer stock, new investment opportunities, low profitability, high current liabilities, global events, state government policies related to foreign exchange rates, and low competitors. (2). Factors taken into consideration by customers in making decisions not to choose to conduct FX transactions. forward consists of: USD/IDR movements that are not in line with customer expectations, increased profitability, high cash turnover.
Co-Authors Ade Putra Achdijalsjah Andi Fikri Zaidan Danan Setiawan Darwis Lantas Hutabarat Parri Sujodi Simbolon Ryan Arya Pramudya Santoso, Ignatius Hari