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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Eugene Agbasi Adjoteye
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Cultural Environment of Popular Music Discourses in Contemporary Ghana: A Media and Communication Approach Eugene Agbasi Adjoteye
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1597

Abstract

The field of popular music is important within the cultural matrix of contemporary Ghana. This paper posits the cultural environment of contemporary music discourses in Ghana as a relevant and significant terrain of media and communication worthy of research in Africa.  The paper also sets off   the relationship between popular music discourses and micro-identity formation in Ghana and subsequently sets off the nexus between the systemic world and the life world of contemporary Ghanaian quotidian sphere. The first part discusses the terrain of contemporary music discourses in Ghana, whilst the second part treats the emerging issues in terms of popular music discursive functionality and dysfunctionality within the interstices of the Ghanaian cultural environment.
Methodological Approaches to Reception Analysis Research in Ghanaian Media Studies Eugene Agbasi Adjoteye; M. Yoserizal Saragih; Muhammad Ridwan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1786

Abstract

Reception Analysis audience research since its evolution from the German Reception Theory of the Constance School has been beset with varied methodological issues. This is stridently because reception analysis per se straddles both the humanities and the social sciences. This paper attempts to set off the methodological perspective that can enable audience researchers in the field of media studies in Africa conduct reliable and valid reception analysis research. This paper posits the qualitative method as a viable analytical tool for reception researchers. Additionally, this paper takes into consideration factors in the social systems in which media discourses are embedded. These factors enable the generation of interpretative strategies shared by individuals belonging to a specific audience group within a specified cultural context. In the light of this, these interpretative repertoires can thus serve as veritable texts that could be analyzed in reception analysis research.
Co-Authors M. Yoserizal Saragih Muhammad Ridwan