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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JKTP Jurnal Ilmiah Hospitality Management
I Wayan Sukita
Akademi Pariwisata Denpasar
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN DESA WISATA KABA-KABA DALAM PERSPEKTIF MASYARAKAT LOKAL Putu Widya Darmayanti; I Made Darma Oka; I Wayan Sukita
Jurnal Ilmiah Hospitality Management Vol 11 No 1 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.774 KB) | DOI: 10.22334/jihm.v11i1.173

Abstract

Artikel ini bertujuan untuk mengkaji pengembangan desa wisata Kaba-Kaba dalam persepektif masyarakat lokal. Penelitian ini menggunakan data kualitatif. Data diperoleh melalui metode observasi, wawancara, dan studi pustaka. Tokoh masyarakat yang dipergunakan sebagai informan ditentukan dengan teknik snowball sampling. Analisis data dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa dalam perspektif masyarakat lokal, desa wisata Kaba-Kaba memiliki kekuatan dalam pengembangan kegiatan pariwisata, seperti: daya tarik wisata alam, budaya, lokasi yang strategis dengan akses yang mudah untuk dijangkau, serta memiliki fasilitas pendukung yang memadai seperti villa. Kelemahan yang dimiliki yaitu: minimnya kemampuan sumber daya manusia lokal dalam berkomunikasi bahasa asing, tenaga kerja lokal belum menguasai potensi pariwisata secara komprehensif, serta minimnya kesadaran masyarakat dalam menjaga kebersihan lingkungan. Peluangnya yaitu: adanya dukungan pelaku pariwisata, kunjungan wisatawan yang cenderung kembali ke alam, dan kini desa wisata ini menjadi lintasan baru menuju DTW Tanah Lot. Tantangan yang perlu diantisipasi yaitu: terjadi persaingan antar desa wisata sejenis, dan pencemaran lingkungan. Untuk itu pemerintah diharapkan lebih berkontribusi dalam memberikan pendidikan dan pelatihan kepada masyarakat lokal. Masyarakat diharapkan lebih bersungguh-sungguh dalam menyiapkan diri guna mampu bersaing secara kompetitif dengan desa wisata lainnya
Trends on Rural and Urban Entrepreneurship Research Ni Wayan Anggreni; I Made Artayasa; I Wayan Sukita; I Wayan Sonder; Ida Bagus Nyoman Bala Putra
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.1-14

Abstract

This study aims to identify the trends on rural and urban entrepreneurship research. The methodology of this study uses bibliometric analysis. Research data were obtained through the Publish or Perish database with the keywords ‘rural entrepreneurship’ and ‘urban entrepreneurship’ with a publication period from 2014 to 2024. The data that has been collected was then analyzed using VOSviewer software. Based on the results of the study, it can be concluded that entrepreneurship plays an important role in driving economic growth and social development. Rural entrepreneurship mainly focuses on developing rural areas through innovation, managing unique challenges, and strengthening communities, while urban entrepreneurship focuses more on innovation and improving the quality of life in urban environments. Research in both contexts shows diverse trends.
TANTANGAN DAN PELUANG MANAJEMEN PARIWISATA HIJAU: STUDI KASUS PADA SALAH SATU EKOWISATA DI BANGLI, TABANAN, DAN JEMBRANA PADA PROVINSI BALI Ni Wayan Anggreni; I Made Artayasa; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 1 (2025): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i1.114

Abstract

This study explores the challenges and opportunities of green tourism management through case studies of several ecotourism destinations in Bali, namely Penglipuran Tourism Village, Wanasari Mangrove Ecotourism in Tuban, and Bali Barat National Park. Using a qualitative case study approach, data were collected through in-depth interviews, field observations, and document analysis. The findings reveal that the main challenges in implementing green tourism in Bali include low environmental awareness among communities and tourists, limited competent human resources, inadequate eco-friendly infrastructure, and inconsistent policies and supervision. Structural issues such as economic inequality, cultural commodification, and environmental degradation further complicate sustainable management efforts. Nevertheless, the study identifies several strategic opportunities for developing green tourism in Bali, including the growing global trend toward sustainable tourism, the strengthening of community-based tourism villages, the use of digital technology for promotion and environmental monitoring, and multi-stakeholder collaboration involving the government, local communities, academics, and private sectors. In addition, government policies aligned with the Sustainable Development Goals (SDGs) and green certification programs provide greater access to funding and international recognition for environmentally responsible tourism practices. Overall, this study concludes that the success of green tourism management in Bali depends on cross-sectoral commitment, local community capacity building, and consistent sustainable policy implementation. The findings are expected to serve as practical recommendations for local governments, tourism practitioners, and community stakeholders in developing competitive yet environmentally responsible tourism destinations.
Co-Authors I Made Artayasa I Made Darma Oka I Wayan Sonder Ida Bagus Nyoman Bala Putra Ni Wayan Anggreni Ni Wayan Anggreni Putu Widya Darmayanti