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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Ekonomi dan Manajemen Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Jurnal Manajemen Kreatif dan Inovasi
Dana Aditya
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Measuring Debt Effectiveness of the Companies with the Highest Score of FSA/OJK Version in Indonesia (Financial Services Authority/Otoritas Jasa Keuangan) Indahwati Indahwati; Ni Ketut Yulia Agustini; Dana Aditya
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3637

Abstract

Debt issues are a serious concern for companies especially related to the risk of interest and debt repayment when due. This is experienced by 7 companies in Indonesia who defaulted on debt in 2019. On the other hand, there are 50 companies that achieverd the highest score of FSA/OJK (Otoritas Jasa Keuangan) version, althought many of them have very high debts. This study aims to examine the use of debt and the risk of using debt of these companies, so that they are able to control their debt uses. Population of this study are taken from the companies with the highest score of OJK version from 2016 to 2019, samples are taken with purposive sampling by issuing the financial industries.  Data analyzing technique used is path analysis using 2 exogenous variables namely the use of debt (leverage) and the risk of using debt (degree of leverage) and 1 variable endogeous namely the debt effectiveness (ROA). This study founds that the use of debt of these companies is effective, it is proven that the use of debt and its risks interact to increase profitability (ROA). Further more this research in line with the study by Indahwati and R. Suryasaputra, 2019. 
PENGARUH GREEN MARKETING DAN KESADARAN LINGKUNGAN TERHADAP PERCEIVED VALUE PRODUK ECO BAG MELALUI SIKAP PEDULI LINGKUNGAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pembelian Eco bag pada Konsumen Gen Z di Indomaret Kota Surabaya Barat Benowo) Dwi Lailatul Zumroh; Dana Aditya
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8453

Abstract

The increasing environmental problems due to the use of single-use plastics encourages retail companies to implement environmentally friendly marketing strategies, one of which is through the provision of eco-bag products. This study aims to analyze the influence of green marketing and environmental awareness on the perceived value of eco-bag products with environmental awareness as a mediating variable. The object of the study was Generation Z consumers who purchased eco-bags at Indomaret in the West Surabaya Benowo area. This study used a quantitative approach with a survey method by distributing questionnaires to respondents selected using a purposive sampling technique. The data obtained were analyzed using descriptive analysis, measurement models, validity tests, structural models, path analysis tests, and T-tests. The results showed that green marketing and environmental awareness had a positive and significant effect on the perceived value of eco-bag products. In addition, green marketing and environmental awareness also had a positive effect on environmental awareness. Environmental awareness was proven to have a positive effect on perceived value and was able to mediate the influence of green marketing and environmental awareness on the perceived value of eco-bag products. These findings indicate that the formation of environmental awareness is an important factor in increasing the perceived value of environmentally friendly products. This study is expected to be a reference for retailers in designing more effective and sustainable green marketing strategies.
Pelatihan Penggunaan Aplikasi Program Pemasaran Bersama (ePPB) dalam Rangka Meningkatkan Fleksibilitas Pemasaran Industri Mikro dan Kecil di Kota Surabaya Wahyudiono Wahyudiono; Santirianingrum Soebandhi; Dana Aditya; Luthfia Nabila Hidayani
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 4 No. 1 (2026): Maret: Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v4i1.950

Abstract

This community service aims to provide training on the use of the Joint Marketing Program (eJMP) application module to micro and small industry players in the Surabaya city, so that marketing of MSI products can be carried out flexibly without being limited by space, place and time, so that marketing can reach a wider network and ensure the sustainability of MSI businesses in the future. This community service activity uses a qualitative descriptive approach by photographing the real conditions of marketing management of micro and small industries, then providing eJMP module training to 20 micro and small industry sector players as well as owners who are domiciled in the Surabaya city. The eJMP module training method is implemented through four stages, namely: (1) identifying the suitability of the eJMP module content to the marketing needs of MSI businesses, (2) determining the eJMP module training model with its marketing literacy priorities, (3) elaborating the eJMP content with MSI marketing literacy materials, and (4) implementing the eJMP module training for micro and small industry players. The results of this training indicate that micro and small industry players still experience difficulties in marketing MSI products, therefore optimizing the use of the eJMP application can help micro and small industry businesses to optimize marketing together, flexibly and effectively. This eJMP application module training includes material on the important role of joint marketing, optimizing the role of cooperatives, an introduction to the eJMP application and joint marketing simulations through the eJMP application. This training, which is carried out in a structured and systematic manner for micro and small industry players, is expected to be able to improve flexible and effective joint marketing and ensure the sustainability of MSI businesses in the future .
Pengaruh Green Advertising, Packaging, dan Product terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Mediasi Chindy Aldi Safitri; Dana Aditya
Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 2 (2025): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v3i3.5375

Abstract

This study aims to analyze the influence of green advertising, green packaging, and green product on the purchase decision of The Body Shop products, with customer satisfaction as an intervening variable. The background of this research is based on increasing consumer awareness of environmental issues, which drives changes in consumer preferences towards environmentally friendly products. Green marketing strategies are important in shaping a positive brand image and influencing consumer purchasing behavior. This study uses a quantitative approach with a path analysis method processed using SPSS software. The respondents in this study amounted to 100 students from the Faculty of Economics and Business, Wijaya Kusuma University Surabaya who had bought The Body Shop products. The results of the analysis show that green advertising, green packaging, and green products have a significant effect on customer satisfaction. Furthermore, green advertising and green products have also been shown to have a direct influence on consumer purchase decisions, while green packaging does not show a significant influence on direct purchase decisions. In addition, customer satisfaction has been shown to play a significant mediating variable in the relationship between green marketing variables and purchase decisions. These findings confirm that the implementation of green marketing strategies not only has a positive impact on the company's image and social responsibility, but also plays an important role in increasing customer satisfaction and encouraging consumers to make purchasing decisions. Therefore, companies are advised to continue to develop and integrate eco-friendly elements in their marketing strategies to increase competitiveness and consumer loyalty. This research also makes a theoretical contribution to the development of consumer behavior studies related to sustainable marketing, especially among the younger generation.
Co-Authors Chindy Aldi Safitri Dwi Lailatul Zumroh Indahwati Indahwati Luthfia Nabila Hidayani Ni Ketut Yulia Agustini Soebandhi, Santirianingrum Wahyudiono Wahyudiono