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All Journal Jurnal Bisnis dan Kewirausahaan Journal Of Management Science (JMAS) Jurnal Pendidikan dan Konseling PENGABDIAN SOSIAL Innovative: Journal Of Social Science Research Socius: Social Sciences Research Journal Jurnal Ekonomi, Manajemen, Akuntansi
Safrezi Fitra
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Socius: Social Sciences Research Journal

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Pengaruh Supervisi dari Pimpinan dan Komunikasi Internal Organisasi Terhadap Kepuasan Kerja Karyawan Kinderfield Highfield School Bekasi Waliman, Sholeh; Ariandi, Fajri; Fitra, Safrezi
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16964882

Abstract

Supervision from leaders and internal organizational communication are important factors that can influence the level of employee job satisfaction. In an effort to increase job satisfaction, a supportive work environment is needed, where efficient supervision and communication are the keys to success. This study aims to analyze the influence of supervision from leaders and internal organizational communication on employee job satisfaction at Kinderfield Highfield School Bekasi. This research method uses a quantitative approach with a saturated sampling technique. The data collection technique was carried out by distributing questionnaires to 97 respondents. Data processing was carried out using the Statistical Product and Service Solution (SPSS) version 25 program. The results of the study indicate that partially the Supervision variable from Leaders (X1) has an influence on Employee Job Satisfaction (Y), and the Internal Organizational Communication variable (X2) has an influence on Employee Job Satisfaction (Y). Simultaneously, Supervision from Leaders (X1) and Internal Organizational Communication (X2) have influence on Employee Job Satisfaction (Y).
Pengaruh Promosi dan Brand Awareness Terhadap Kemantapan Keputusan Menjadi Nasabah Bank BJB Kantor Cabang Rawamangun Fitria, Alvina Detalindhan; Ariandi, Fajri; Fitra, Safrezi
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17100156

Abstract

The development of the banking industry requires every bank to improve its marketing strategies in order to attract and retain customers. One of the challenges faced by Bank BJB Rawamangun Branch is how promotion and brand awareness can influence prospective customers’ confidence in making the decision to become part of Bank BJB Rawamangun’s services. This study aims to obtain empirical evidence regarding the influence of promotion and brand awareness on the confidence of decision-making to become a customer of Bank BJB Rawamangun Branch. The research population consists of new and prospective customers, with a sample size of 100 respondents determined through purposive sampling using the Slovin formula. Data analysis was conducted using SPSS Version 25 through multiple linear regression, including validity tests, reliability tests, classical assumption tests, as well as t-tests, F-tests, and the coefficient of determination. The results show that promotion has a positive and significant effect (sig 0.02; t-count 2.277 t-table 1.98552), as does brand awareness (sig 0.01; t-count 4.328 t-table 1.98552). The simultaneous test resulted in F-count 51.937 F-table 3.09 with sig 0.000, indicating that both variables have a significant joint effect. The R² value of 0.517 indicates that promotion and brand awareness explain 51% of the variation in customer decision-making, while the remaining 49% is influenced by other factors outside the research model.
Co-Authors Amalliah Amalliah Bisri Bisri Bisri Bisri, Bisri Fajri Ariandi Fitria, Alvina Detalindhan Flora Meliana Siahaan Herlin Widasiwi Setianingrum pramelani RR Roosita Cindrakasih Tri Widyastuti Tri Widyastuti Waliman, Sholeh