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PERSONAL SOCIAL RESPONSIBILITY (PSR) MODEL MIHA DAN KAITANNYA DENGAN TEORI INTERAKSI SIMBOLIK (STUDI KASUS RUMAH BELAJAR PELANGI NUSANTARA RAWAMANGUN) Flora Meliana Siahaan; Alex Hartono
Journal of Innovation Research and Knowledge Vol. 1 No. 9: Februari 2022
Publisher : Bajang Institute

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Abstract

Tujuan dari penelitian ini adalah mendeskripsikan perilaku pribadi mengenai Personal Social Responsibility yang diterapkan oleh Valen Satrodiharjo melalui pendekatan teori interksi simbolik premis dari Blumer. Kak Valen adalah pencetus ide berdirinya Rumah Belajar Pelangi Nusantara. Rumah belajar ini berlokasi di kolong Rawamangun. Isi dari rumah belajar ini terdiri dari anak-anak yang kurang mampu dan kurang mendapat perhatian khusus di bidang pendidikan. Penelitian ini menggunakan penelitian secara kualitatif dan melalui pendekatan deskriptif naratif. Diharapkan dari penelitian ini dapat menginspirasi orang lain untuk ikut ber-PSR.
PELATIHAN PUBLIC SPEAKING KEPADA PETUGAS PENYEDIA JASA LAINNYA PERORANGAN (DJLP) UNTUK MENINGKATKAN KEMAMPUAN KOMUNIKASI PERSUASI DI KECAMATAN KRAMAT JATI JAKARTA TIMUR Flora Meliana Siahaan; Rr Roosita Cindrakasih; Bonardo Marulitua A; Mega Angkasa
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 2: Februari 2022
Publisher : Bajang Institute

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Abstract

Dari tahun ke tahun jumlah penduduk di Jakarta semakin meningkat (jakarta.bps.go.id). Salah satu persoalan yang paling membutuhkan perhatian pada kota besar yang memiliki padat penduduk adalah persoalan sampah. Pemerintah DKI Jakarta menyadari bahwa permasalahan sampah ini perlu penanganan yang serius, sehingga pengawasan dan pembinaan mengenai pengelolaan sampah ini dilakukan di Dinas Lingkungan Hidup (DLH). Terbitnya Peraturan Gubernur Daerah Khusus Ibukota Jakarta No. 77 tahun 2020 tentang “Pengelolaan Sampah Lingkup Rukun Warga” menjadi cikal bakal munculnya Penyedia Jasa Lainnya Perorangan (PJLP) sebagai petugas sosialisasi dan mendampingi pelaksanaannya. Dalam melakukan pekerjaanya, petugas PJLP perlu memiliki keterampilan komunikasi untuk berbicara dengan warga secara face to face maupun di depan umum (public speaking). Pengabdian kepada masyarakat yang dilakukan oleh Universitas Bina Sarana Informatika ini memberikan pelatihan kepada PJLP Kecamatan Kramat Jati tentang cara memiliki percaya diri berinteraksi dengan warga yang memiliki pengetahuan lebih tinggi dan mampu berbicara di depan publik dalam sosialisasi pengelolaan sampah.
Pelatihan Manajemen Media Sosial dalam Menjalin Hubungan yang Harmonis Di Internal Komunitas Mersi Fans Club (236-245) Amalliah Amalliah; Flora Meliana Siahaan; RR Roosita Cindrakasih; Rizky Hidayat
Jurnal Pengabdian Sosial Vol 3, No 2 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v3i2.32136

Abstract

Media sosial sudah menjadi kebutuhan bagi masyarakat luas. Di sisi lain untuk menunjang kebutuhan tersebut diiringi dengan perkembangan teknologi yang pesat, hal ini dapat dibuktikan dengan semakin banyaknya inovasi dalam bidang tersebut. Media sosial merupakan salah satu fenomena dari adanya inovasi teknologi komunikasi. Keberadaan media sosial tidak dapat dipisahkan dari cara berkomunikasi antar manusia. Media sosial memungkinkan para pengguna dalam penyebaran informasi pribadi, sosialisasi, pengekspresian diri dalam bentuk gambar, video, maupun kata-kata.  Memiliki manajemen penggunaan media sosial  yang baik dan efektif adalah aspek penting pada kinerja sebuah organisasi atau perusahaan, dimana organisasi atau perusahaan dapat memanfaatkan media sosial untuk membentuk atau menjalin komunikasi serta hubungan yang harmonis dengan sesama karyawan atau anggota organisasi.. Hal itu tergantung dari kecakapan dan disiplin seseorang individu dalam memanfaatkan media sosial ke arah yang positif. Pelaksanaan pelatihan pada Pengabdian Masyarakat (PM) memberikan hal yang sangat positif bagi anggota komunitas Mersi Fans Club sebagai pengetahuan dan ilmu baru bagaimana mengelola media sosial melalui pelatihan manajemen media sosial dalam menjalin hubungan yang harmonis di internal komunitas Mersi Fans Club.Kata kunci : media sosial, hubungan yang harmonis, komunitas, Mersi FM
Pelatihan Memaksimalkan Fitur Live Streaming di Media Sosial sebagai Digital Marketing Kepada Siswa SMK di Jakarta Barat (252-259) RR Roosita Cindrakasih; Amalliah Amalliah; Flora Meliana Siahaan; Safrezi Fitra
Jurnal Pengabdian Sosial Vol 3, No 2 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v3i2.32138

Abstract

AbstrakKegiatan pengabdian masyarakat berdasarkan kebutuhan pihak mitra untuk memberikan materi tentang bagaimana memaksimalkan fitur live streaming sebagai pemasaran digital bagi para siswa SMK di Jakarta Barat. Para siswa tersebut belum pernah mendapatkan pengetahuan dan wawasan mengenai digital marketing dan pemanfaatan fitur live streaming di media sosial. Oleh karena itu berdasarkan kebutuhan pihak mitra, maka kegiatan pengabdian masyarakat mengangkat tema “Pelatihan Memaksimalkan Fitur Live Streaming Di Media Sosial Sebagai Digital Marketing Pada P2KPTK Jakarta Barat”. Metode yang digunakan terdiri dari 3 tahap, yaitu; (1) Tahap persiapan meliputi identifikasi permasalahan dan pengajuan perijinan kepada mitra; (2) Tahap pelaksanaan kegiatan pengabdian masyarakat; (3) Tahap evaluasi, pemberian kuesioner untuk mengetahui pemahaman pengetahuan tentang fitur live streaming di media sosial dan digital marketing. Hasil yang didapatkan dari pengabdian masyarakat ini adanya peningkatan pengetahuan dan keterampilan digital marketing dan pemanfaatan fitur live streaming bagi peserta dimana bermanfaat menunjang kegiatannya baik di dalam Yayasan maupun di sekolah. Mitra juga puas dengan hasil dari kegiatan tersebut karena memberikan keahlian bagi para peserta siswa beberapa SMK di Jakarta Barat.Kata kunci: pemasaran digital, live streaming, komunikasi, media sosial
The Role of Social Capital in the Development of Shrimp Cultivation Pond Business Flora Meliana Siahaan; Amalliah Amalliah
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i1.4644

Abstract

Shrimp cultivation is a priority in the aquaculture sector, and the development of aquaculture in Indonesia to improve the national economy; something that cannot be ruled out is the element of social capital. This social capital is related to various forms of cooperation or collective action in society to achieve better life goals, which are supported by values, norms, trust, and networks. To overcome the various obstacles that arise in the implementation of the development and expansion of the shrimp pond business, group members or the community of Pedes District, Karawang Regency, cooperation and active participation from the community are needed. The component of social capital in the form of trust is the basis for forming social interaction. In addition to the trust that must exist between farmers, there is a desire to participate and form a network, both among fish farmers and with other parties such as investors and collectors or companies that accommodate their crops. So, social capital plays a role in developing shrimp farming in Karawang Regency. The data collection technique used is observation and in-depth interviews with a key informant who is an elder figure (star person) and three representatives of aquaculture farmers who have been cultivating for the last ten years so that primary data is obtained from informants regarding the role of social capital in developing aquaculture businesses. Shrimp Ponds in Pedes District, Karawang Regency.
Representasi Budaya Bali dalam Film Komang (Analisis Semiotika Roland Barthes) Gayatri Dewi; Flora Meliana Siahaan; George Wilhelm Bender
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7914

Abstract

This study analyzes the representation of Balinese culture in the film "Komang" using Roland Barthes' semiotics analysis. The research aims to understand the meaning of Balinese cultural elements represented in the film through denotation, connotation, and myth. A qualitative descriptive method was employed, with primary data obtained through in-depth observation of scenes in the film containing Balinese cultural elements and visual documentation. Secondary data was gathered from relevant previous studies and various supporting literature such as journals, books, and online sources to strengthen the analysis and theoretical context. The findings indicate that the film "Komang" effectively represents Balinese culture through its various audio-visual elements. Aspects of Balinese spiritualism (incense, canang sari, Sanggah Catu) and traditional identity (traditional attire, the term "Meme") are clearly depicted, reinforcing myths such as "Bali as the Island of Gods" and "Clothing as an Inseparable Identity of Balinese Spirituality and Culture." The film also portrays social interactions and traditions through dialogues about differences in qibla and visual representations of pelangkiran, highlights the Galungan holiday, traditional musical elements like gangsa, and culinary aspects such as lawar, all of which form and reinforce Balinese cultural myths.Overall, the film "Komang" successfully utilizes various visual and dialogue markers to represent Balinese culture, not merely as a series of traditions, but as a dynamic system of values and beliefs integrated into every aspect of its society's life, including through the representation of the Ngaben ceremony and the role of ancestors.
DEVELOPMENT COMMUNICATION AND YOUTH ENGAGEMENT IN SMART FISHERIES VILLAGES Amalliah; Flora Meliana Siahaan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The limited involvement of rural youth in aquaculture management poses a significant challenge to the sustainability of fisheries human resource development within the Smart Fisheries Village (SFV) program. This study aims to examine the extent of youth engagement in aquaculture management, identify the factors influencing their participation, and formulate a development communication strategy model to support the sustainable regeneration of fisheries human resources. The study employed a descriptive qualitative approach within a constructivist paradigm. Data were collected through participant observation, in-depth interviews with SFV managers, fisheries extension officers, senior aquaculture practitioners, and rural youth, as well as document analysis. The findings indicate that youth engagement remains largely passive and is primarily concentrated at the operational level, with limited involvement in planning and decision-making processes. Low participation is influenced by interconnected psychological, structural, socio-cultural, and intergenerational communication factors. Conversely, institutional support, fisheries-based business diversification, community social capital, and women’s participation contribute positively to program sustainability. Based on these findings, the study proposes a development communication strategy model consisting of experiential communication, role-model communication, hybrid communication, collaborative communication, and inclusive communication. This model is expected to strengthen youth engagement, support fisheries workforce regeneration, and enhance the sustainability of fisheries-based rural development.
Pengaruh Komunikasi Organisasi Terhadap Kinerja Karyawan Di PT Das Map Indonesia Wina Ayu Pratiwi; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17033

Abstract

Organizational communication plays an important role in supporting the flow of information, coordination, and teamwork, which can influence employee performance in achieving organizational goals. Therefore, this study aims to examine the influence of organizational communication on employee performance at PT Das Map Indonesia. The research employed a mixed methods approach by combining quantitative and qualitative methods. Quantitative data were collected through questionnaires distributed to 37 employees using the census sampling technique, while qualitative data were obtained through interviews with the Director of PT Das Map Indonesia and one employee, supported by observation and documentation. Quantitative data were analyzed using SPSS version 29 through validity, reliability, normality, simple linear regression, coefficient of determination, and hypothesis testing. The results show that organizational communication has a positive and significant effect on employee performance, with a t-value of 4.767, which is higher than the t-table value of 2.030, and a significance value below 0.05. The R Square value of 0.394 indicates that organizational communication contributes 39.4% to employee performance, while the remaining 60.6% is influenced by other factors outside this study. Keywords: Organizational Communication, Employee Performance.
PERSEPSI FOLLOWERS GENERASI Z TERHADAP PESAN KOMUNIKASI EDUKASI KESEHATAN MENTAL PADA AKUN INSTAGRAM @SOCIALCONNECT.ID Iga Cilvia Arisman; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17306

Abstract

This research is motivated by the increasing use of Instagram as a medium for disseminating information including mental health education which is widely accessed by Generation Z. The study aims to describe and analyze the perceptions held by Generation Z followers regarding mental health education communication messages on the @socialconnect.id Instagram account. It employs Joseph A. DeVito’s Perception Theory encompassing the stages of selection, organization, and interpretation as its primary framework, supported by Uses and Gratifications Theory to explain media usage motives. The study utilizes a constructivist paradigm with a descriptive qualitative approach. Data were gathered through in-depth interviews with two informants, observation of content on the @socialconnect.id Instagram account, and document analysis, followed by processing using the interactive analysis model developed by Miles, Huberman, and Saldana. The results indicate that followers actively select content aligned with their information needs and emotional states, organize information by linking it to their existing experiences and knowledge, and interpret the messages as beneficial education that influences their perspectives and behaviors regarding mental health. The study concludes that the @socialconnect.id Instagram account serves as a health communication medium capable of fostering understanding and raising mental health awareness among Generation Z followers through the delivery of relevant educational messages, even though users maintain a critical stance toward information obtained via social media.
STRATEGI KOMUNIKASI PEMASARAN MELALUI LIVE STREAMING TIKTOK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA BRAND LEODY Fadia Lisa Radinka; Flora Meliana Siahaan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17363

Abstract

The advancement of digital technology has transformed marketing communication patterns from conventional media into digital media, one of which is the live streaming feature on the TikTok platform. This feature allows business actors to interact directly with consumers in real-time; however, not all live streaming activities are able to provide an optimal impact on consumer purchase intention, thus requiring an in-depth study of the communication strategies applied. This study aims to identify and analyze the marketing communication strategy through TikTok live streaming in increasing consumer purchase intention at Brand Leody. The study employed a qualitative approach with a descriptive research type. Data were collected through participant observation of the @leody.id TikTok account, in-depth interviews with the host and consumers, and documentation, then analyzed using the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing, with an analytical framework based on the concepts of interactive, educational, and persuasive communication. The results show that Brand Leody applies interactive communication through quick responses to comments and spontaneous question-and-answer sessions that build emotional closeness with consumers; educational communication through detailed product explanations, live demonstrations, and verifiable information transparency; and persuasive communication through a combination of authentic personal communication style, convincing product explanations, and exclusive promotional offers during live sessions. This study found that consumer trust built through authentic communication has an influence as strong as price incentives in driving purchase intention. It can be concluded that the integrated application of interactive, educational, and persuasive communication strategies through TikTok live streaming plays a significant role in building trust, closeness, and consumer purchase intention toward Brand Leody, and may serve as a reference for local fashion business actors in optimizing their digital marketing strategies.