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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching
Fadhilla Fadhilla
Universitas Samudra, Langsa
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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TEENAGERS' PERCEPTION TOWARD LANGUAGE USE IN PUBLIC PLACE ADVERTISEMENT Dielma Triyuni; Fadhilla Fadhilla; Liska Widya Putri
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 2, No 2: December 2018
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.878 KB) | DOI: 10.30743/ll.v2i2.648

Abstract

This study aimed to investigate the teenagers’ perception towards language use in advertisement. Advertisement is the best way to communicate to the customers. Advertisement helps informs the customers about the brands available in the market and the variety of products useful to them. Advertisement is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. Advertisements are of great importance for any business activity as it attracts people to use the particular service. Most of the businessmen are using various different means of communication to reach people around the world and turn them into leads that can be further turned into potent customers. Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it. The research is done by means of descriptive qualitative method supported by questionnaire in data collection procedures. The results show that the perceptions of teenagers towards advertisements are the language used is simple and easy to remember and advertisements functions as reminder. 
Co-Authors Dielma Triyuni Liska Widya Putri