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All Journal JRAM (Jurnal Riset Akuntansi Multiparadigma) Indonesian Economic Review
Roezaini Soefi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Penilaian Pasar, Profitabilitas dan Solvabilitas Terhadap Harga Saham Pada Perusahaan Sektor Perkebunan Edi Jamaris; Desi Aramana; Roezaini Soefi
JRAM (Jurnal Riset Akuntansi Multiparadigma) Vol 10, No 1 (2023): Juli
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/akutansi.v10i1.7324

Abstract

Harga saham merupakan nilai sekarang (present value) dari penghasilan- penghasilan yang akan diterima oleh pemodal dimasa yang akan datang. Dalam penelitian ini bertujuan untuk memberikan bukti mengenai pengaruh penilaian pasar, profitabilitas dan solvabilitas terhadap harga saham pada sektor perkebunan yang terdaftar di BEI tahun 2015-2019. Metode pengambilan sampel yang digunakan adalah purposive sampling dimana pengambilan sampel dilakukan berdasarkan syarat-syarat tertentu. Metode statistik yang digunakan dalam penelitian ini adalah metode regresi berganda. Hasil penelitian ini menunjukkan bahwa secara parsial, penilaian pasar berpengaruh signifikan terhadap harga saham, profitabilitas tidak berpengaruh signifikan terhadap harga saham dan solvabilitas tidak berpengaruh signifikan terhadap harga saham. Dari hasil penelitian secara simultan atau bersama-sama, penilaian pasar, profitabilitas dan solvabilitas berpengaruh signifikan terhadap harga saham pada perusahaan sektor perkebunan yang terdaftar di BEI tahun 2015-2019.
The Influence of Influencer Marketing on the Interest in Purchasing MSME Products in Southeast Aceh Roezaini Soefi; Nasruddin Nasruddin; Sopira Qori Amalia
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.110

Abstract

This study aims to analyze the influence of influencer marketing on the purchase intention of MSME products in Southeast Aceh Regency. Amidst the aggressive internet penetration in Aceh Province, reaching 90%, local MSME actors still face challenges in transforming conventional promotional strategies into digital platforms. Using a quantitative approach, data were collected through questionnaires from 100 respondents selected via purposive sampling. Data analysis was conducted using simple linear regression through SPSS software. The results show that influencer marketing has a positive and significant effect on purchase intention (p < 0.05), with a coefficient of determination (R 2 ) of 0.526. This indicates that 52.6% of the variability in consumer purchase intention in Southeast Aceh is triggered by the credibility and attractiveness of public figures on social media. These findings confirm that collaboration with local influencers who understand regional authenticity values is a crucial strategy to expand MSME market access in buffer zones. The practical implications suggest that local governments and business actors strengthen the digital marketing ecosystem through community-based branding training.
Co-Authors Desi Aramana Edi Jamaris Nasruddin Nasruddin Sopira Qori Amalia