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All Journal Humaniora PRoMEDIA Jurnal Profetik Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Communitarian E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ragam Pengabdian
Meistra Budiasa
Universitas Bung Karno, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Running as a Middle - Class Sport: A Case Study of Mari Lari Film in Indonesian Movies Meistra Budiasa
Humaniora Vol 34, No 1 (2022)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jh.43158

Abstract

Sport is portrayed as an entertaining activity that various people from different social class like. Any information from sports can be seen through media. Therefore, sports and media are correlated because in general the role of the media is to attract public attention. Other than that, sports have various concepts that can be interpreted symbolically, one of which is by social groups through the mediazitaion. This research uses Critical Discourse Analysis (CDA) to examine how Mari Lari can represent the sosial class lifestyle. The results show how the middle class is represented through visual cues such as clothing styles, and choice of sports. In addition, this research is expected to be a reference for further researchers who want to review films about sports.
Mediatisasi Aksi Massa Islam 2 Desember 2016 Meistra Budiasa
Profetik: Jurnal Komunikasi Vol 10, No 1 (2017)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v10i1.1220

Abstract

Abstract. action Islamic Bela December 2, 2016 was the largest mass action after May 1998. The protesters demanded that Jakarta Governor Basuki Tjahja Purnama (Ahok) convicted and imprisoned because they have insulted the holy verses of the Koran. In this action the mass of worshipers for Friday prayers along the main streets of Jakarta and is centered at the National Monument (Monas). The events of mass action and the Ahok issues like reviving the use of ethnic and religious issues during the New Order is used by the government to maintain power. Islam used to exclude groups considered left and assimilation of Chinese culture performed for suspected links to the event 65. This paper to see how mediatisasi using the politics of fear and how the construction of a mass media reported the action of December 2, 2016.
Representations of Social Class in Ads Sosro Meistra Budiasa
PRoMEDIA Vol 2, No 2 (2016): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.886 KB) | DOI: 10.52447/promedia.v2i2.535

Abstract

kelas sosial adalah pengelompokan posisi di masyarakat seperti, kepemilikan properti, status sosial dan berbagai bentuk ekonomi lainnya. Bicara tentang kelas sosial dalam berbagai fenomena sangat menarik untuk dikaji lebih mendalam, terutama  membahas bagaimana perbedaan kelas itu digambarkan. Di Indonesia memperbincangkan kelas sosial tidak dapat dipisahkan dari situasi sosial politik yang mendukungnya, karena kelas sosial menjadi agen untuk pihak penguasa sebagai pendukung rezim. Pada era Orde Baru, kelas sosial menjadi pendukung program pembangunanan dan di era Reformasi kelas sosial menjadi bagian dari jaringan globalisasi ekonomi neoliberal. Pada setiap rezim tersebut media menjadi saluran pembeda dari kelas sosial tersebut dalam hal ini tampilan gaya hidup yang mapan dan mewah. Sementara kelas bawah dikonstruksikan sebagai kelompok yang lemah dan selalu mendapatkan bantuan dari kelas diatasnya. Gambaran ini terlihat dalam beberapa tayangan media melalui film, sinetron, reality show dan iklan. Khusus dalam iklan, kelas sosial sering disajikan sebagai kelompok yang mewah dan terkesan mapan sebagai bagian dari gambaran suatu produk tidak. Penelitian ini akan menjawab masalah ini dengan menggunakan teori Bourdieu dan analisis wacana kritis, hasil penelitian  dilakukan untuk menunjukkan bahwa 1.) Adanya bentuk dominasi dari kelas sosial melalui sosok orang dan simbol-simbol yang terdapat dalam iklan, 2.) Penguatan nilai pengaruh neoliberalisme dalam iklan ditutupi oleh hubungan sosial antara kelas. Kata Kunci: kelas sosial, representasi, iklan
MEDIA MASSA, OLAH RAGA DAN POLITIK DALAM PENYELENGGARAAN PIALA DUNIA U-20 2023 (Analisa Wacana Kritis Pernyataan Penolakan Israel oleh Gubernur Jawa Tengah dan Gubernur Bali Pada Pemberitaan Media Daring Kompas.id Periode Maret 2023) Nico Erdi Purwanto; Meistra Budiasa; Franky P Roring
Jurnal Communitarian (Prodi Ilmu Politik) Vol 5, No 1 (2023): Jurnal Communitarian
Publisher : Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56985/jc.v5i1.430

Abstract

AbstractThe hosting of the 2023 FIFA U-20 World Cup in Indonesia was abruptly canceled by FIFA. FIFA revoked Indonesia's host status due to the growing discourse of rejecting the presence of the Israeli national team in Indonesia ahead of the event. The rejection was also supported by statements from the Governor of Central Java, Ganjar Pranowo, and the Governor of Bali, I Wayan Koster. According to both figures, the rejection of the Israeli national team is based on the mandate of Indonesia's constitution, which opposes all forms of colonialism, including Israel's occupation of Palestine. The discourse gained momentum as it was widely disseminated in the media. This research adopts Norman Fairclough's critical discourse analysis and employs qualitative research methods with a literature review of Kompas.id news during the period of March 2023. The research findings indicate that the hosting of the 2023 FIFA U-20 World Cup involves political elements within the discourse of rejecting the Israeli national team. There are three main findings: the constitution being cited as the reason for rejection, politics intervening in the domain of sports, and the media constructing the narrative in sports reporting. Kompas.id argues that these are two distinct domains that should not be mixed together.Keywords: Sports and politics, Critical Discourse Analysis, World Cup U-20, Rejection of Israel
PERAN BRAND AMBASSADOR ATLET BADMINTON DALAM MEMBANGUN BRAND AWARENESS PADA PRODUK OLAHRAGA YONEX Aiyu Masfufah; Meistra Budiasa
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3: September-Desember 2023
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v3i3.3003

Abstract

Brand ambassadors are currently widely used by companies to carry out marketing activities. Athletes or popular people have many followers who believe in them as models or role models. Their ability to persuade makes them able to promote products. The research method uses a descriptive qualitative approach. In this research, researchers used interview, observation and documentation methods. The key informants in this research are Yonex salespeople and badminton athletes sponsored by the Yonex sports brand, while the informants are Yonex customers who have purchased Yonex products. The research results revealed: 1. The marketing communication strategy through SWOT analysis in Yonex brand sports products was carried out in several steps, including identifying targets, designing messages, and determining communication channels using badminton athletes. 2. Yonex's strength is that the quality and quality of the products it sells is guaranteed and that it has brand ambassadors for outstanding athletes. Yonex also has several opportunities, such as the growth in popularity of sports such as badminton and tennis which have experienced significant growth in popularity in various countries, Yonex has the opportunity to collaborate with famous athletes and sports teams.
Konstruksi Gaya Hidup Generasi Z dalam Praktik Kuliner: Studi di Kawasan Blok M Febriani, Rizka; Budiasa, Meistra
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/2pbtz007

Abstract

The rapid growth of digital media has transformed how Generation Z discovers, consumes, and shares culinary experiences, influencing their lifestyle. Blok M has emerged as a popular culinary destination and social space among Generation Z. This study analyzes the construction of Generation Z's lifestyle through culinary practices in the Blok M area. A qualitative approach based on the social construction theory of Peter L. Berger and Thomas Luckmann was employed. Data were collected through in-depth interviews, observation, and documentation involving 11 purposively selected Generation Z informants who had visited Blok M. Data were analyzed using reduction, display, and conclusion drawing techniques. The findings reveal that Generation Z's culinary lifestyle is constructed through digital media, spatial experiences, and social interaction. Platforms such as TikTok and Instagram stimulate visits through viral content, electronic word of mouth (e-WOM), Fear of Missing Out (FOMO), and peer recommendations. After visiting, participants share their experiences on social media as a form of self-representation. Furthermore, Blok M functions not only as a culinary destination but also as a social space where Generation Z gathers, interacts, builds relationships, and spends leisure time. These findings indicate that culinary practices in Blok M extend beyond food consumption, reflecting a digitally mediated lifestyle shaped by social interaction and meaningful spatial experiences. 
Konstruksi Identitas Pelari Digital: Manajemen Kesan Pengguna Strava dalam Perspektif Dramaturgi Lubnatul Syarbanu; Meistra Budiasa
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6eg41p33

Abstract

This study examines the construction of digital identity among runners who use Strava through Erving Goffman's dramaturgical perspective, focusing on the management of front stage and back stage in the practice of sharing running activities in digital space. The study aims to analyze how urban runners who use Strava construct their digital identity through self-presentation, impression management, and digital social interaction such as kudos and comments. This research applies a qualitative approach with a descriptive research type. Data were collected through in-depth interviews with eight informants who are active Strava users in Jakarta, nonparticipant observation of the informants' Strava accounts, and documentation of running activity uploads. Data were analyzed using the interactive model of Miles and Huberman and interpreted through Goffman's dramaturgical theory. The results show that the use of Strava is not merely understood as a sports-tracking application, but also as a medium of self-documentation and self-evaluation, a space for self-presentation, and an arena of impression management. The main findings reveal that Strava users selectively display their best-performing activities on the front stage (public uploads) and conceal negative experiences such as fatigue, injury, or failure to reach targets on the back stage. Social interactions in the form of kudos and comments function as a form of social recognition that reinforces motivation, although not all users regard them as determinants of identity. Authenticity remains a value strongly upheld by the majority of users, who prefer to display genuine progress rather than manipulate their performance. This study concludes that the construction of runner identity on Strava is the result of negotiation between personal experience, impression management, and social response, positioning Strava as a digital space that not only records sporting activity but also becomes an arena for the formation of meaning and social identity.
Communication Politics in Sports Events ( Politicization or Political Sports Event ) Meistra Budiasa
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.4717

Abstract

In the modern era, sports become more from simply show Athletics form physique or performance through something event sport ; in its development own role as part from room communication politics. This article explore How communication politics and events sport each other related , as well How government use sport as tool diplomacy and communication. With use analysis qualitative based literature and studies case through event sport big like Olympics and world cup, research This identify How sport has become Medan fight ideology and tools For strengthen image of the country on stage international. A number of sporting events big like The Olympics and World Cup have been used by countries as chance For promote a political agenda they 're nice in a way explicit nor implied. On the other hand, athletes and teams also take advantage event the For convey message politics, sometimes against policy government they Alone. Research result This show that sports, in its capacity as event global communications, has become instrument strategic in communication politics. With Thus, deep understanding about dynamics This important for government and stakeholders interest other in planning communication strategies politics in the current global era This.
Co-Authors Aiyu Masfufah Franky P Roring Lubnatul Syarbanu Nico Erdi Purwanto Rizka Febriani