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Indira Ardanareswari
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Iklan Film dan Perubahan Kehidupan Sosial-Ekonomi Perkotaan 1950-1966 Indira Ardanareswari
Lembaran Sejarah Vol 9, No 1 (2012)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.272 KB) | DOI: 10.22146/lembaran-sejarah.23767

Abstract

This paper deals with the roles of flm advertisements in the changes in lifestyle during the socalled Guided Democracy era in Indonesia. The discussion starts from an analysis on the roles of language and visual symbols in the dynamic changes of the society. Articles from newspapers and flm magazines issued in the period under study provide valuable data about the researched topic. It can be concluded that (1) the languages and the illustrations of flm advertisements changed along the changes of the society, (2) the commercialization of flm advertisements stimulated an increase in the consumption behavior of entertainment goods, and (3) there was an increasing public awareness to keep these changes under social controls.
Honorarium, Aktris, Gender: Perempuan Pekerja Seni dalam Industri Perfilman Indonesia, 1950an-1970an Indira Ardanareswari
Lembaran Sejarah Vol 14, No 2 (2018)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.142 KB) | DOI: 10.22146/lembaran-sejarah.45436

Abstract

Observing women as art workers, one can’t put away how women contribute to promote popular entertainment art such as movie. Women in the movie industry between 1950’s until 1970’s held extremely important roles. Big demands of women have given them freedom to participate in the works, choosing professions in the movie industry based upon their respective passion. In the development, they began to be driving forces of the expansion of public spaces for women in their locality, especially within the movie industry. These actresses were promoted intensively as a way to legitimate commercial movies. Apart from earning proper wages, they also were widely exposed but also objectified.
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