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All Journal Lembaran Sejarah IKON
Sylvia, Dara
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Religion Education Electrical & Electronics Engineering Environmental Science Health Professions Library & Information Science Social Sciences

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Politik Nuklir di Indonesia Masa Sukarno, 1958-1967 Dara Sylvia
Lembaran Sejarah Vol 17, No 1 (2021): Special Edition: Indonesian Knowledge Decolonization
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/lembaran-sejarah.69971

Abstract

Pengaruh Kualitas Produk Dan Merek Minuman Le Minerale Terhadap Minat Beli Konsumen Anak Muda Di Wilayah Kelurahan Penggilingan Jakarta Timur Sylvia Theodara; Sri Ekowati P
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 26 No 2 (2021): Vol. 26 No.2 Agustus 2021 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.338 KB)

Abstract

This time people are starting to like packaged beverage brands that tend to be more practical. This condition involves consumers being faced with various types of beverage brands, of course, with varying prices and good product quality that can convince people to buy these beverage products and in the end generate a sense of interest by consumers to buy. The company PT Tirta Fresindo Jaya in 2015 launched a beverage product branded Le Minerale. The purpose of this study was to determine the effect of Le Minerale Product Quality and Brand on Purchase Intention of Young Consumers in the Kelurahan Penggilingan, East Jakarta. The theory used in this research is marketing communication theory. As well as concepts related to communication research, product quality, brand, and purchase interest. This study uses a quantitative approach in an explanative form. To conduct this research the authors used two techniques, namely, data analysis techniques in the form of observation, questionnaires, and research data through literature studies. The total population is 28,240 and the sample used is 100. And this research method uses a survey method.The results showed that statistically it is clear that simultaneously the variables of Product Quality and Brand have a very strong influence on Consumer Purchase Interest in young people in the area of Penggilingan Village, East Jakarta. The conclusion of this research is that the quality of Le Minerale products and beverage brands is one proof that these drinks provide good quality so that Le Minerale can be liked and attracted by consumers.
De Eendaagsche Express: Kereta Api Cepat di Pulau Jawa, 1929–1942 Dara Sylvia
Lembaran Sejarah Vol 18, No 2 (2022)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/lembaran-sejarah.75377

Abstract

This study discusses about the history of railway in the early 20th century. At the time, the existence of transportation that offered speed and accuracy became a necessity for most people, including in big cities in Java. This is related with massive mobility activities. The number of high speed transportation is limited. Staatsspoorwegen as the state railway company has a idea to operate a high speed railway that can cover a distance of up to 827 kilometers in one day, which became known as the Eendaagsche Express. This article uses historical research methods. In the process, this research uses primary and secondary historical sources, including colonial government documents, magazines, newspapers, advertising catalogs, and other contemporary references. This study founds that the train became a symbol of modernization of transportation in Java, because it was able to revolutionize distance, time, and movement.
Co-Authors SRI EKOWATI P