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All Journal Prosiding Working Papers Series In Management
Theresia Dwinita Laksmidewi
Universitas Katolik Indonesia Atma Jaya
Decision Sciences, Operations Research & Management

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PENGARUH SPORT SPONSORSHIP TERHADAP REPURCHASE INTENTION Jonatan Jonatan; Theresia Dwinita Laksmidewi
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.576 KB)

Abstract

Sports are a very interesting activity to be sponsored for companies that have a target market in that field. The company participated directly with Indonesian futsal league event that attracted the fans of futsal by cooperating through sponsorship of big futsal team in Indonesia. This study examined the effect of Sport Sponsorship on Repurchase Intention of Futsal Product SPECS. The research method used survey on a sample of 150 respondents of Futsal player. Hypothesis testing using multiple regression. Result showed that personal liking for the event and attitude to the sponsor have effect on repurchase intention. Whereas perceived status of event, sponsor event fit, sincerity of sponsor and ubiquity of sponsor had no effect on repurchase intention.Keyword: Sport Sponsorship, Repurchase Intention
HUBUNGAN JOB INVOLVEMENT, ORGANIZATIONAL COMMITMENT, PROFESSIONAL COMMITMENT DAN TEAM COMMITMENT: PERBANDINGAN GENERASI X DAN GENERASI Y DI FIFGROUP Glen Samuel; Theresia Dwinita Laksmidewi
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.737 KB)

Abstract

The purpose of this study is to determine whether there is a difference between Generation X and Generation Y in terms of Job Involvement, Organizational Commitment, Professional Commitment and Team Commitment. In addition, this study also looks at the relationship between Job Engagement, Organizational Commitment, Professional Commitment and Team Commitment.Sampling method in this research is convenience sampling. The research was conducted at the FIFGROUP. By using a sample of 91 respondents consisting of 42 respondents X generation and 49 respondents Y generation. Data analysis method using SPSS 22 with One Way ANOVA analysis. Based on the findings generated from this study there is a difference between Generation X and Generation Y, where Y generation has a higher Commitment, Commitment, Commitment Commitment and Team Commitment level than X generation, and other findings found no relationship between work involvement variables to affective commitment variables, continuous commitment, normative commitment, professional commitment and team commitment Keywords: Generation X, Generation Y, Job Involvement, Organizational Commitment, Professional Commitment, Team Commitment.
Co-Authors Glen Samuel Jonatan Jonatan