Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Prosiding Working Papers Series In Management
Anthony Sadeli
Universitas Katolik Indonesia Atma Jaya
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STUDI MENGENAI EXPERIENTIAL MARKETING DAN PENGARUHNYA TERHADAP EXPERIENTIAL VALUE DAN CUSTOMER SATISFACTION PADA MAXX COFFEE Anthony Sadeli; Ari Setiyaningrum
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.95 KB)

Abstract

This research aims to analyze the effect of experiential marketing dimensions namely sense perception, feel perception and think perception on experiential value as well as customer satisfaction of Maxx Coffee’s consumers. The sampling method that used in this research is non-probability sampling using the convenience sampling technique. 120 consumers of Maxx Coffee participated as the respondents. Multiple regression analysis with SPSS 23 software used in this research to analyze the data. This research indicated that sense perception have no significant effect on experiential value while feel perception and think perception have a significant effect on experiential value. This research also indicated that sense perception, feel perception and think perception have a significant effect on customer satisfaction.Keywords : sense perception, feel perception, think perception, experiential value, customer satisfaction
Co-Authors Ari Setiyaningrum