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All Journal Vokasi: Jurnal Riset Akuntansi Interaksi Online Jurnal Riset Ilmiah ELite Journal: International Journal of Education, Language and Literature
Ayu Saraswati
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MENYEBABKAN IKLAN POP- UP DIHINDARI Saraswati, Ayu; Pradekso, Tandiyo; Setyabudi, Djoko; Rakhmad, Wiwid Noor
Interaksi Online Vol 2, No 3: Agustus 2014
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.331 KB)

Abstract

Tingginya penggunaan internet saat ini, membuat sejumlah perusahaan dan pengiklan melirik internet untuk menjadi media beriklan dengan kelebihan yang ditawarkan. Banyak macam iklan di internet, salah satunya adalah iklan pop-up. Iklan pop-up adalah iklan yang muncul secara tiba-tiba di halaman situs, yang mana ukuran dari iklan pop-up hampir menutupi halam situs. Iklan pop-up kerap kali dianggap mengganggu dan dihindari.Tujuan penelitian ini untuk mengetahui faktor-faktor yang menyebabkan iklan pop-up dihindari. Penelitian ini menggunakan tipe penelitian eksploratif dengan metoda studi kasus. Konsep pemikiran untuk acuan penelitian ini menggunakan konsep Louise Kelly dalam penelitiannya “Advertising Avoidance in the Online Social Networking Environment”. Data penelitian ini diperoleh dari in-depth interview terhadap lima informan dengan kriteria pengguna aktif internet dan mengetahui mengenai iklan pop-up.Temuan penelitian menunjukkan bahwa faktor-faktor yang menyebabkan iklan pop-up dihindari adalah mitos buruk dan kekhawatiran terhadap iklan pop-up. Banyaknya mitos mengenai iklan pop-up yang menyatakan bahwa terdapat virus dalam iklan pop-up menyebabkan iklan pop-up dihindari, di samping hal tersebut kekhawatiran pengguna internet terhadap kuota yang akan habis jika melihat dan mengklik iklan pop-up juga membuat para pengguna internet berfikir dua kali untuk mengklik iklan pop-up. Pesan iklan kurang sesuai, dalam hal ini terdapat dua hal mengenai pesan iklan pop-up yang menjadi alasan iklan pop-up dihindari, yaitu pesan iklan yang menipu dan pesan iklan yang tidak sesuai dengan segmentasi produk dari iklan tersebut. Kemunculan iklan pop-up yang kurang menarik akan membuat para pengguna internet menghindari iklan dan kemunculan iklan secara berulang-ulang juga membuat para pengguna internet tidak ingin secara berulang-ulang membaca iklan karena merasa sudah mengetahui isi pesan. Kurang mengetahui mengenai regulasi iklan di internet, pengguna internet merasa jika media yang digunakan untuk beriklan tidak dapat dipertanggungjawabkan membuat para pengguna internet tidak ingin membaca iklan dan lebih memilih menghindarinya, dan resiko pada brand, iklan pop-up adalah iklan yang dihindari dan dianggap mengganggu hal ini berimbas kepada produk yang tengah ditawarkan, karena dianggap produk yang mengganggu. Key words : iklan pop-up, iklan di internet, iklan dihindari, eksploratif
Pengaruh Growth Opportunity, Peringkat Proper, Media Exposure dan Tipe Industri terhadap Pengungkapan Emisi Karbon pada Perusahaan LQ45 saraswati, ayu; Yuniarta, Gede Adi
Vokasi : Jurnal Riset Akuntansi Vol. 12 No. 3 (2023): Vokasi: Jurnal Riset Akuntansi
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/vjra.v12i3.63972

Abstract

The phenomenon of climate change is the result of an increase in the amount of carbon emissions. The impact of this phenomenon is an increase in natural disasters that can affect various sectors, including the economic sector. However, the carbon emissions disclosure in Indonesia is still voluntary. The purpose of this research is to determine the effect of growth opportunity, PROPER rating, media exposure, and type of industry on carbon emissions disclosure. The research method used is a quantitative method, the type of data used is secondary data. Carbon emissions disclosure is measured by adopting the CDP (Carbon Disclosure Project) check list. The population consists of companies in the LQ45 Index for the period August 2018-February 2021 and the sample selection using purposive sampling and selected 39 companies from various sectors. The data analysis technique used multiple regression test. The results of this study showed that growth opportunity, PROPER rating, and type of industry have no effect on carbon emissions disclosure, while the media exposure has a positive effect on carbon emissions disclosure.  
URBAN IDENTITY AND EMOTIONAL DISTANCE: HOFSTEDE’S CULTURAL VALUES DIMENSIONS ON APT BY BRUNO MARS AND ROSÉ Ayu Saraswati
ELite Journal : International Journal of Education, Language and Literature Vol. 4 No. 4 (2024): ELite Journal (Volume 4 Number 4, October 2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v4n4.p23-30

Abstract

This study examines the song APT by ROSÉ and Bruno Mars using Hofstede’s cultural value dimensions to analyze how the lyrics represent the complexities of urban life and cultural identity. The song’s metaphor of the apartment (아파트) symbolizes both physical closeness and emotional distance, highlighting the tension between collectivist and individualist values, power distance, uncertainty avoidance, femininity in modern cities. Through its bilingual lyrics, the song bridges cultural divides and addresses universal themes of emotional longing and isolation. The analysis reveals how the song challenges traditional norms, promoting egalitarian relationships and emphasizing spontaneity over stability, which contrasts with South Korea’s traditional high uncertainty avoidance. The conclusion of this analysis is APT offers insight into the evolving cultural dynamics of South Korea, showing how the song blends local and global influences while resonating with audiences through its exploration of connection, freedom, and modern relationships.
A COMPARISON OF METHODOLOGIES TO ASSESS BRIDGE CONDITION Saraswati, Ayu; Thahir, Annisa Puji Lestari
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1038

Abstract

Challenges such as corrosion and other deterioration phenomena can affect performance and disrupt bridge functionality. To address this need, a bridge management system is required to ensure optimal actions and strategies. Previous studies related to several condition assessment methods have been widely used, an in-depth review will be discussed in this paper. A comparison will be made to see the advantages and disadvantages. Three methods are reviewed and examined, the data used to determine the final condition is the result of visual inspection. BMS Indonesia uses a hierarchical system that still causes bias in its assessment. BHI uses condition state in its application, while BCR uses condition rating to determine the final value. BCR and BHI have advantages in assigning element importance weights, while BMS is good at considering each element's damage. Element importance weights are good to use in determining bridge condition values because they prioritize damage to crucial elements in the calculation. However, damage that occurs to supporting elements also needs to be considered because it can cause more serious damage if not treated further.
Co-Authors Djoko Setyabudi Gede Adi Yuniarta Tandiyo Pradekso Thahir, Annisa Puji Lestari Wiwid Noor Rakhmad