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Kania Saraswati
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Humanities Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Measuring the Effectiveness of Fashion Blogger Endorsement on Students Buying Decision Saraswati, Kania; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

The primary purpose of this paper is to measure the effectiveness of fashion blogger endorsement among students in Indonesia. It is expected through this study a more effective endorsement advertisement could be reached. the design methodology came from descriptive research which use questionnaire as the tool of data collection. A descriptive analysis, data categorization, and comparison of data between group of samples is used to analyze the data. The result of this research shows that fashion blogger considered as effective, as the results shows that more than 60% of respondents purchase the product that endorsed by the fashion blogger. A purchase is one of level which advertisement considered as effective. The research is conducted in three months due to the limited time. The researcher suggests to do the research in a longer time to measure more respondents and more variable that could measure fashion blogger advertisement effectiveness. This research could provide marketers a better understanding about fashion blogger endorsement among students so they can implement a more effective marketing through fashion blogger endorsement. This research is also useful for fashion blogger who wants to broaden their career as fashion blogger as they can see the consumer’s perception about fashion blogger. fashion blogger endorsement as the object of research is new as there are not much research that measured the effectiveness of endorsement through fashion blogger.  Keywords: fashion blogger, endorsement, advertising, advertising effectiveness, buying decision, consumer behavior----------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Strategi Pemberdayaan Usaha Mikro Kecil dan Menengah UKM Center Fakultas Ekonomi Universitas Indonesia Nufus, Belgis Hayyinatun; Saraswati, Kania
Jurnal Ilmu Kesejahteraan Sosial Vol. 14, No. 2
Publisher : UI Scholars Hub

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This article describes the develpoment strategy of micro, Small and medium enterprises which was done by UKM center Economy Faculty of Indonesia University. This study used qualitatve research with descriptive design. while colecting data used study literature, in-dept interview and observation with purposive sampling techincal. The result of this study discusses that development strategy of micro, small and medium enterprises which was done by UKM Center there were two strategy, that are : giving
Co-Authors Budi Permadi Iskandar Nufus, Belgis Hayyinatun