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ELECTRONIC WORD-OF-MOUTH (e-WOM) DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN DAN KAFE DI SURABAYA Ivana, Vina; Sari, Adelia; Thio, Sienny
Jurnal Hospitality dan Manajemen Jasa Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

Penelitian ini dilakukan untuk mengetahui Electronic Word-of-Mouth (e-WOM) dan Pengaruhnya terhadap Keputusan  Pembelian di Restoran dan Kafe di Surabaya. e-WOM telah menjadi fenomena yang sedang berkembang seturut dengan meningkatnya penggunaan situs jejaring sosial. Elemen-elemen yang terdapat pada e-WOM turut berperan dalam keputusan pembelian yang dilakukan oleh konsumen di restoran dan kafe di Surabaya.Teknik analisa yang digunakan dalam penelitian ini adalah kuantitatif kausal dengan metode regresi linier berganda. Hasil Penelitian menemukan bahwa variabel-variabel (intensity, valence of opinion, dan content) e-WOM memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian.
ELECTRONIC WORD-OF-MOUTH (e-WOM) DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN DAN KAFE DI SURABAYA Vina Ivana; Adelia Sari; Sienny Thio
Jurnal Hospitality dan Manajemen Jasa Vol 2, No 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.22 KB)

Abstract

Penelitian ini dilakukan untuk mengetahui Electronic Word-of-Mouth (e-WOM) dan Pengaruhnya terhadap Keputusan  Pembelian di Restoran dan Kafe di Surabaya. e-WOM telah menjadi fenomena yang sedang berkembang seturut dengan meningkatnya penggunaan situs jejaring sosial. Elemen-elemen yang terdapat pada e-WOM turut berperan dalam keputusan pembelian yang dilakukan oleh konsumen di restoran dan kafe di Surabaya.Teknik analisa yang digunakan dalam penelitian ini adalah kuantitatif kausal dengan metode regresi linier berganda. Hasil Penelitian menemukan bahwa variabel-variabel (intensity, valence of opinion, dan content) e-WOM memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian.
Dasar Hukum dan Prinsip Perbankan Syariah di Indonesia Sari, Adelia; Aulianisa, Izza; Ilham
SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Vol 7 No 1 (2025): SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah
Publisher : STEI Kanjeng Sepuh Gresik Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59636/saujana.v7i1.306

Abstract

This article discusses the legal basis and operational principles of Islamic banking in Indonesia as part of the national financial system based on Islamic teachings. The main objective of Islamic banking is to provide financial services that are fair, transparent, and free from riba, gharar, and maysir practices. This study uses a normative legal approach with a qualitative descriptive method, which examines various laws and regulations and fatwas from the National Sharia Council of the Indonesian Ulema Council (DSN-MUI) as the main sources. The results of the study indicate that Islamic banking is based on two main pillars: Islamic law (Al-Qur'an, Hadith, ijma, qiyas) and positive law as stated in Law No. 21 of 2008. In practice, various principles such as mudharabah, musyarakah, murabahah, ijarah, and qardh are applied to banking products to ensure their compliance with sharia. Despite having a strong legal basis, the implementation of sharia principles in the field still faces several challenges, such as limited regulations, limited public understanding, and operational consistency. Therefore, the role of DSN-MUI is very important in providing legitimacy and guidance in the implementation of sharia principles in the banking sector. This article is expected to provide deeper insight into the regulatory and practical aspects of sharia banking in Indonesia.
Dinamika Kontrak ljarah dan Implikasinya Terhadap Pertumbuhan Bank Syariah: Analisis Laporan Keuangan 2020-2024 Sari, Adelia; Erni; Citra Lestari, Bunga; Kafabillah, Zidnyfahma; Arsyad, Kamaruddin; Ahsan Kamil, Muh.
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.239

Abstract

This study analyzes the dynamics of ijarah contracts and their implications for the growth of Islamic banks in Indonesia, with a case study of Bank Syariah Indonesia (BSI) during the period 2020-2024. The ijarah contract is one of the main financing instruments in Islamic banking that provides an alternative to leasing the benefits of assets without transferring ownership. Using a qualitative, normative legal approach and financial statement analysis, this study finds that ijarah-based financing, especially ljarah Muntahiyah Bit Tamlik (IMBT), shows a significant increase in the productive assets of Islamic banks. The value of ijarah assets increased from IDR 1.5 trillion (2020) to IDR 3.1 trillion (2024), reflecting the strategic role of this contract in driving the growth of Islamic financing. Despite facing challenges such as limited public understanding and operational complexity, the ijarah contract remains relevant and has the potential to expand Islamic financial inclusion. This study contributes to the understanding of the effectiveness of the ijarah contract as a driver of Islamic bank growth and highlights the need for increased education and strengthened regulations.