Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
Donna Alfita Sari
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PENERAPAN RELATIONSHIP MARKETING (RM) TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PADA BAGIAN PART INDIRECT AUTO 2000 SUTOYO MALANG Donna Alfita Sari
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.79 KB)

Abstract

At this global era each, every company make every effort to continue to improve satisfaction to its customer, so thatcan win emulation and give service to its customer: to its product which more certifiable, especially service product. Repair effort and completion of satisfaction can be conducted with varioius strategy, one of the strategy able to be guided to reach for and improve satisfaction and loyalty of costumer is marketing relationship. Data wich is used in this reaserch is primary data  obtained by giving questioner to customer at  Part indirect Auto 2000 Sutoyo. Technique analysis data use path analysis to see causality relation result of research concluded that are positive influence of marketing relationship to satisfaction of customer at Part Indirect Auto 2000 Sutoyo. For the satisfaction of customer have an effect on positive to customer loyalty at Part Indirect Auto 2000 Sutoyo. Keywords: Marketing Relationship, Satisfaction of Customer, Consumer loyalty.
PENGARUH PENERAPAN RELATIONSHIP MARKETING (RM) TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PADA BAGIAN PART INDIRECT AUTO 2000 SUTOYO MALANG Sari, Donna Alfita
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

At this global era each, every company make every effort to continue to improve satisfaction to its customer, so thatcan win emulation and give service to its customer: to its product which more certifiable, especially service product. Repair effort and completion of satisfaction can be conducted with varioius strategy, one of the strategy able to be guided to reach for and improve satisfaction and loyalty of costumer is marketing relationship. Data wich is used in this reaserch is primary data  obtained by giving questioner to customer at  Part indirect Auto 2000 Sutoyo. Technique analysis data use path analysis to see causality relation result of research concluded that are positive influence of marketing relationship to satisfaction of customer at Part Indirect Auto 2000 Sutoyo. For the satisfaction of customer have an effect on positive to customer loyalty at Part Indirect Auto 2000 Sutoyo. Keywords: Marketing Relationship, Satisfaction of Customer, Consumer loyalty.
Co-Authors