Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Alexander Wongkar
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality, Price, and Service Quality in Customer Loyalty at PT. Cybernetic Makmur Lestari Arie Pratania Putri; Alexander Wongkar; Michael Michael; Muhammad Rizki Balliansa
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1306

Abstract

The aims of this study is to fin out the Influence of Product Quality, Price, and Service Quality in Customer Loyalty at PT. Cybernetic Makmur Lestari. This study used qualitative method. The partial test results product quality variable (X1) has a positive and significant effect on consumer loyalty (Y) at PT. Cybernetic Makmur Lestari.The partial test results variable price (X2) has a positive and significant effect on consumer loyalty (Y) at PT. Cybernetic Makmur Lestari. The partial test results service quality variable (X3) has a positive and significant effect on consumer loyalty (Y) at PT. Cybernetic Makmur Lestari. The simultaneous test results of variable product quality (X1) price (X2) and service quality (X3) simultaneously have a positive and significant effect on consumer loyalty at PT. Cybernetic Makmur Lestari amounted to 55.7% and the remaining 44.3% varied by other factors that were not researched such as location, personal selling, and physical evidence.
Co-Authors Arie Pratania Putri Michael Michael Muhammad Rizki Balliansa