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This Author published in this journals
All Journal al-Afkar, Journal For Islamic Studies Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Rana Rani
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Effect of Marketing Mix and E-Wom on Consumer Purchase Decisions by Moderating Buying Interest during the Covid'19 Pandemic Ari Soeti Yani; Rana Rani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5198

Abstract

The purpose of this study is to determine the effect of marketing mix on consumer buying interest during the covid 19 pandemic. and word of mouth marketing through digital or Electronic Word of Mouth (E-WOM). This marketing is considered effective during a pandemic because of the trust, positive impression and experience by buyers of the services offered so that they are able to persuade, motivate potential buyers more in deciding to buy. Another strategy as a support is to include the provision of discounts. The number of samples taken as many as 100 people or more consumers. The method used is a survey method, the form of research used in verification and descriptive research. Data was collected through interviews and distributing questionnaires to respondents. The questionnaire was tested using a validity test, reliability test and classical assumption test. The results showed that the marketing mix had a significant effect on consumer buying interest. Partially, price and product have an effect on consumer buying interest, while promotion and place have no influence on consumer buying interest. The product variable has the strongest influence on consumer buying interest.
The Relationship Between Smartphone Addiction and Academic Procrastination Behavior Among Students Rana Rani; Kusnadi; Bela Janare Putra
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.2203

Abstract

The research is titled “The Relationship Between Smartphone Addiction and Academic Procrastination Behavior Among Students.” The aim of this study is to assess whether there is a correlation between the level of smartphone addiction and academic procrastination behavior among students of the Guidance and Islamic Counseling Study Program at UIN Raden Fatah Palembang. This study employs a quantitative approach with a correlational research type. The population of this research consists of all students from the 2022 cohort of the Islamic Guidance and Counseling Study Program, totaling 81 students; thus, the sampling technique used in this study is probability sampling (random sampling), amounting to 55 students. Data collection was conducted using a questionnaire comprising 23 statements, with the decision-making basis being if rCount > rTable, then the statement is considered valid. The data analysis technique utilized the Pearson product-moment correlation test, with the decision rule being if the value of the Pearson product-moment correlation > rTable, then there is a relationship between the two variables. The findings of this research indicate that the Pearson correlation value (0.606) > rTable (0.266), with the interpretation value falling within the interval of 0.61 to 0.80. Based on the hypothesis testing results obtained by the researcher, it was found that there is a relationship between the level of smartphone addiction and academic procrastination behavior among students of the Islamic Guidance and Counseling Study Program at UIN Raden Fatah Palembang. This is evidenced by the Pearson correlation value (r) of 0.606, indicating a "strong" relationship between the two variables, with the correlation being positive; in other words, as the level of smartphone addiction increases, the level of academic procrastination among students also increases.
Co-Authors Ari Soeti Yani Bela Janare Putra Kusnadi