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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Aghniya Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Yetti Afrida Indra
IAIN Bengkulu
Religion Economics, Econometrics & Finance Social Sciences

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STRATEGI MENINGKTKAN DAYA BELI KONSUMEN MENGUNAKAN E-COMMERCE PADA TOKO RITEL BENGKULU Artun Lakitra; M Ekhsani; Feri Hendrawan; Desi Isnaini; Yetti Afrida Indra
JURNAL AGHNIYA Vol 4, No 2 (2021)
Publisher : STIESNU Bengkulu

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Abstract

Abstract :E-commerce is an important part of online media sales. The implementation of a strategy in sales is an important role that shop owners must have, but no strategy in achieving sales will have fatal consequences for the ongoing store business. The research was conducted to see what strategies were carried out to increase the purchasing power of consumers in retail stores by using e-commerce media as a product marketing medium in the city of Bengkulu. What strategies are used by each retail store with different types of products in sales. In this study using descriptive qualitative methods. The research results show that the shops have different strategies in marketing their products by using e-commerce media in increasing consumer purchasing power and the results obtained vary from the 4 retail stores where the research was carried out, which increased rapidly, was stable, and decreased. in the level of consumer purchasing power. This research was conducted to increase the purchasing power of consumers at retail stores in the city of Bengkulu by using e-commerce media.Keywords : Marketing strategy, consumer purchasing power, E-commerce, digital marketing. Abstrak :E-commerce menjadi salah satu bagian penting dalam penjualan melalui media online. Penerapan strategi dalam penjualan merupakan peran penting yang harus dimiliki oleh pemilik toko, apabila tidak ada strategi dalam pencapain penjualan akan berakibat fatal pada usaha toko yang sedang berjalan. Adapun penelitian ini dilakukan guna melihat strategi-strategi apa yang dilakukan untuk meningkatkan daya beli konsumen pada toko ritel dengan mengunakan media e-commerce sebagai media pemasaran produk di kota bengkulu. Strategi-strategi apa saja yang digunakan oleh masing-masing toko ritel dengan jenis produk barang yang berbeda dalam penjualan. Dalam penelitian ini mengunakan metode kualitatif deskriptif. Dari hasil penelitian menunjukan bahwa masing-masing toko memiliki strategi yang berbeda dalam memasarkan produknya dengan menggunakan media e-commerce dalam meningkatkan daya beli konsumen dan hasil yang diperoleh pun berbeda-beda dari ke 4 toko ritel yang dilakukan penelitian ada yang meningkat pesat, stabil, dan menurun dalam tingkat daya beli konsumennya. Penelitian ini dilakukan guna meningkatkan daya beli konsumen pada toko ritel di kota bengkulu dengan menggunakan media e-commerce.         Kata Kunci : Strategi pemasaran, daya beli konsumen, E-commerce, digital marketing
Perbandingan Keakuratan Metode Capital Asset Pricing Model dan Arbitrage Pricing Theory dalam Memprediksi Return Saham (Studi pada Perusahaan Sektor Barang Konsumsi dan Sektor Pertambangan yang Terdaftar di Indeks Saham Syariah Indonesia (ISSI) Peri Yetti Afrida Indra
COSTING : Journal of Economic, Business and Accounting Vol 1 No 2 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.615 KB) | DOI: 10.31539/costing.v1i2.223

Abstract

CAPM is a balance model that can determine the risks and returns that investors will gain. Under the CAPM, the level of risk and the appropriate rate of return has a positive and linear relationship. The measure of risk that is an indicator affecting stock in CAPM is indicated by the variable β (beta). The bigger the β of a stock, the greater the risk it contains. This model links the expectation return rate of a risky asset with the risk of the asset in a balanced market condition. The population in this study is the stock price data of companies in the consumption sector and the mining sector listed on the Indonesia Sharia Sharia Index (ISSI) period 2013-2016. Based on the results of research and statistical tests, a more accurate model in predicting future ISSI stock returns is more accurate than the Arbitrage Pricing Theory (APT) model, because MADCAPM (0.0835) value MADAPT (0,5070). Furthermore, based on data processing with MannWhitney test shows that H0 is rejected, in the sense that there is a significant difference of accuracy between Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT) in predicting ISSI stock return. This is evidenced by the significance value (Sig) (0.002) smaller than (α) 0.05. Keywords: Comparison, Accuracy, Capital Asset Pricing Model (Capm), Arbitrage Pricing Theory (Apt), Stock Return.
PENERAPAN ANALISIS FUNDAMENTAL TERHADAP PERUSAHAAN PERTAMBANGAN TBK DALAM MEMBELI SAHAM YETTI AFRIDA INDRA
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 5, No 2 (2019)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v5i2.1743

Abstract

The purpose of this research is to find out the influence Fundamental analysis ( of price earning ratio, earning per share, dividend per share, and dividend payout ratio) to the enhancement of mining companies’ stock price in 2014 – 2018 periods. The sample collection technique has been done by using purposive sampling method, and the samples are 6 companies. The statistic test method has been done by using multiple linier regression analysis. The independent variables in this research are price earning ratio, earning per share, dividend per share, and dividend payout ratio. The dependent variable is stock price. The result of this research show that price earning ratio, earning per share, dividend per share have significant and positive influence to the stock price. Meanwhile, dividend payout ratio have significant and negative influence to the stock price. It can be seen from the result of partial coefficient determination and it can be concluded that the variable which has dominant influence to the stock price is dividend per share because its partial coefficient determination is bigger than other independent variables.
Co-Authors Artun Lakitra Desi Isnaini Feri Hendrawan M Ekhsani