Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JITK (Jurnal Ilmu Pengetahuan dan Komputer) Innotech
Dana Santoso Saroso
Program Studi Teknik Industri, Universitas Mercu Buana
Computer Science & IT

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Innotech

 1 
PENGUKURAN DAN ANALISA KEPERCAYAAN DAN KEAMANAN DALAM KEPUTUSAN PEMBELIAN ONLINE PRODUK FASHION Saroso, Dana Santoso; Habiba, Amelia Nimas
Innotech: Jurnal Ilmu Komputer, Sistem Informasi dan Teknologi Informasi Vol 1 No 1 (2024): Innotech Issue Januari 2024
Publisher : Universitas Siber Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has create a digital marketing models and has changed consumer behavior in doing business transactions. Digital platforms have become a technological medium that is relied upon in E-Commerce. This research uses quantitative methods, which is the population were Shopee users in Mojokerto with 100 respondents. Data analysis techniques in research use descriptive analysis techniques and multiple linear regression. The results of this research show that: (1) Trust influences purchasing decisions, getting a value of 3599 or 72.183%, so shopee is able to create good trust consisting of Achieving results, Acting with Integrity, Demonstrate concern and Benevolence. (2) Security influences purchasing decisions by getting a score of 3118 or 77.86%, so Shopee is able to create good security consisting of Online Privacy, Integrity and Confidentiality. (3) The influence of Trust and Security which is getting higher can increase Purchasing Decisions on the Shopee marketplace in Mojokerto.
Co-Authors Achmad Sultoni Afifah, Vivi Astrid Dwiastuti, Astrid Dewantari, Nustin Merdiana ENDRI ENDRI Habiba, Amelia Nimas Maonah, Siti Putri Sari Dewi, Putri Sari Rofiudin, Mohammad Wahid, Ayi