<![CDATA[This study aims to find out why buffalo has an important value in the customs and culture of the Moa community (Klis village) Southwest Maluku Regency and the factors that determine the value of buffalo. The data collected are primary data and secondary data. The method used is a survey with a stratified random sampling technique, with 35 respondents. The approach used in this research is to use a qualitative descriptive approach. The results showed that in Klis Village buffalo cattle are a symbol of prosperity, the use of traditional fines is a symbol of atonement for mistakes made by the owner and in traditional ceremonies is to increase the spirit of togetherness, kinship and kinship in every traditional ceremony carried out, socio-cultural aspects can be seen 100 percent of respondents stated that traditional ceremonies with the use of buffalo cattle have been a hereditary habit carried out in order to always preserve the traditional culture that has been established since the time of the ancestors but that does not mean differentiating social status and becoming family ownership, because buffalo will always be lent to the family as capital. the beginning of the business of raising buffalo cattle. The economic aspect of the value of buffalo is very important to help the respondent's needs as savings for traditional ceremonies, children's education and other needs. Other factors that determine the important value of buffalo are seen from the length of the horns, the more expensive the price of buffalo can be sold at a maximum price of IDR 25,000,000 which is supported by a large body size according to the age and sex of the buffalo, and striped color is a buffalo with the highest price can reach Rp. 30,000,000,- . In order to reduce the declining livestock population due to the use of large numbers of buffalo in traditional ceremonies and large sales outside the region, it is necessary to make captive breeding for buffaloes and set prices through the local government or at least by the village government.]]>
