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All Journal Ilmiah Manajemen Bisnis Majalah Ilmiah UNIKOM Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Penelitian dan Pengkajian Ilmiah
Jonathan Sarwono
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Penelitian dan Pengkajian Ilmiah

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Peranan Gaya Kepemimpinan Wanita dalam Upaya Meningkatkan Kinerja Pemasaran Jusuf, Dewi Indriani; Narimawati, Umi; Sarwono, Jonathan
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1565

Abstract

This study aims to determine the role of women's leadership styles in improving marketing performance. In this study, the researcher uses meta-analysis and secondary data collection methods related to leadership theory. The findings of this research are: First, the leadership styles generally used by women leaders are 1) transformational leadership; 2) participative leadership or democratic leadership; and 3) visionary leadership. Second, the leadership styles used by women leaders contribute to improving  marketing performance through their efforts to empower employees to support their leadership while leading the business organization they run and by using leadership models that they consider appropriate and effective for leading and running their business activities.
Co-Authors Dewi Indriani Jusuf Natalia, Kristiani Ompusunggu, Arles Parulian Umi Narimawati