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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi, Akuntansi dan Perpajakan
Fariaman Purba
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The Brand Image and Its Effect on Consumer Loyalty and Satisfaction as a Variable Intervening of Aqua Mineral Water Product (Study on Undergraduate Student of Management Study Program, Universitas Simalungun) Pandapotan Simatupang; Fariaman Purba
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1123

Abstract

Brand Image and its influence on consumer loyalty and consumer satisfaction as intervening variables of Aqua Mineral Water Products (study on undergraduate student of Management Study Program, Universitas Simalungun). The purpose of this research is to find out how the influence of brand image on consumer loyalty by interviening variable consumer satisfaction. The formulation of the problems of this study, 1). Does brand image influence consumer satisfaction of Aqua Mineral Water product?, 2). Does consumer satisfaction affect consumer loyalty Aqua Mineral Water product?, 3). Does brand image influence consumer loyalty of Aqua Mineral Water product?, 4). Does brand image influence customer loyalty through customer satisfaction as an intervening variable for Aqua Mineral Water product? The sampling technique used purposive sampling with the consideration that the respondents were students who had consumed Aqua brand mineral water for 77 respondents. The analysis technique used is a simple linear analysis technique and by using path analysis, then it is processed using SPSS Version 24. From the research result obtained by regression equation 1). Z = 10.861 + 0.457 (X) + 0.77, and from equation 2). Y = 11,943 + 0,230 (X) + 0,233 (Z) + 0,93. The results of this study indicate that the brand image variable (X) has a positive and significant effect on poverty (Z) shown by a positive coefficient of 0.457 and a significance of 0.000<0.05. Satisfaction (Z) has a positive and not significant effect on loyalty (Y) with a positive coefficient of 0.233 and a significance of 0.257>0.05. Brand image (X) has a positive and significant effect on loyalty (Y) with a positive coefficient of 0.230 and a significance of 0.038<0.05. Satisfaction is able to provide an intervening effect and significant positive influence on 2 variables of brand image and loyalty with a positive coefficient of 0.230 (X); 0.233 (Z) and significance 0.181<1.66. 
PELATIHAN EKONOMI KREATIF DI ECOVILLAGE SILIMALOMBU KABUPATEN SAMOSIR: CREATIVE ECONOMY TRAINING AT ECOVILLAGE SILIMALOMBU,SAMOSIR . REGENCY Darwin Damanik; Murniati Tobing; Elidawaty Purba; Pawer D Panjaitan; Bagudek Tumanggor; Pinondang Nainggolan; Fariaman Purba; Taufik Parinduri; Johanes WP Purba; Anggiat Sinurat
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 2 (2022): Juni: Jurnal Pengabdian Masyarakat Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.131 KB) | DOI: 10.55606/jpmi.v1i2.220

Abstract

Pulau Samosir merupakan salah satu destinasi wisata yang sangat ramai dikunjungi,selain dikenal dengan budaya yang sangat unik, Samosir juga dikelilingi dengan objek-objek yang menarik baik dibidang kuliner maupun kearifan lokalnya. Salah satu objek wisata yang sangat memukau perhatian para wisatawan adalah Ecovillage Desa Silimalombu. Wisata Ecovillage ini dikenal dengan nama Silimalombu Ecovillage atau Desa Wisata Silimalombu. Desa ini menawarkan sebuah wisata dengan konsep alam yang sangat asri.Tujuan yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah (1). Meningkatkan jiwa kewirausahaan, (2). Mampu menghasilkan produk lokal dari alam yaitu minyak kemiri, wine mango, saniteser buah-buahan, dan roti citarasa lokal. Metode yang digunakan adalah ceramah, diskusi, pelatihan, pendampingan, dan evaluasi. Hasil dari kegiatan ini adalah terjadi peningkatan jiwa kewirausahaan serta peningkatan kemampuan peserta dalam mengolah hasil alam (hutan) menjadi berbagai jenis produk yang bernilai tinggi untuk mengembangkan ekonomi kreatif dari Desa Wisata Silimalombu, Kecamatan Onanrunggu, Kabupaten Samosir.
Analisis Kelayakan Usaha Wisata Ecovillage Desa Silimalombu Darwin Damanik; Pawer Darasa Panjaitan; Fariaman Purba; Pandapotan Damanik; Bosma Sinaga
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 2 (2024): Mei : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i2.409

Abstract

The rapid development of the tourism sector and the business sector in North Sumatra, one of which is Samosir, is a factor in the increasing demand and needs of local and foreign tourists. This research aims to analyse the business feasibility of Silimalombu Village Ecovillage. This research uses SWOT analysis to analyze the development strategy. Technical data analysis used in this research is by means of interviews, observation and documentation. The method used in this research is descriptive quantitative analysis. To analyse the financial aspects, the Net Present Value, IRR and Gross B/C Ratio methods were used. While to assess other aspects, factors that are considered important in the assessment are used. The result of this research is that Silimalombu Village Ecovillage is feasible to run and develop. After being analysed using investment criteria, the results found are Gross B / C Ratio 1.69> 1, Net Benefit Cost Ratio 2.63> 1 Probitability Ratio> 1, Net Present Value, 1,682.7> IRR 34%, meaning that the Go project is feasible.
Co-Authors Anggiat Sinurat Bagudek Tumanggor Bosma Sinaga Damanik, Darwin Johanes WP Purba Murniati Tobing Pandapotan Damanik Pandapotan Simatupang Pawer Darasa Panjaitan Pinondang Nainggolan PURBA, ELIDAWATY Taufik Parinduri