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All Journal Proceeding International Conference on Information Technology and Business Jurnal Bisnis Darmajaya
Hasan Basri
Faculty of Social and Politics Sciences Tulang Bawang University, Bandar Lampung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KARAKTERISTIK PESAN KAMPANYE KESEHATAN TERHADAP SIKAP HIDUP SEHAT IBU IBU ANGGOTA POSYANDUDI KOTA BANDAR LAMPUNG Hasan Basri
Jurnal Bisnis Darmajaya Vol 2, No 1 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.88 KB) | DOI: 10.30873/jbd.v2i1.622

Abstract

Design of characteristic messagehave an effect on changing the public attitudes if to be done according to their trust. Target and main theme of campaign present the characteristic message whichis adapted by the trust of public receiver. This research analyze the characteristic message in environmental health campaign to create healthy life attitude as influence of expected campaign, namely persuationto specific public : the Posyandu Activators .This Research is based on the perspective of receiver, namely have focus at the influence of healthy life attitude. The methodologies applied are quantitative approach that are supported by qualitative data. The characteristic message is designed by The Office of Public Health Service (DinasKesehatan ) Kota Bandar Lampung. Hypothesis Test use the path analisys of 283 respondentas research sample. Result of research indicate that the characteristic message have influences to the healthy life attitude of Posyandu Activators .Keywords : Characteristic Message Campaign, Healthy Life Attitude
THE EFFECT OF ENVIRONMENT HEALTH CAMPAIGN COMMUNICATOR CREDIBILITY ON HEALTHY LIFE Hasan Basri
Prosiding International conference on Information Technology and Business (ICITB) 2015: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 1
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Basically, communication campaign is a planned, organized,persuasive activity, and conducted within a specific time togain specific effects on the receivers. The campaign in theresearch is an environmental health campaign consisting ofcommunicator credibility factors in forming healthy lifeattitude with governmental institution communicators, in thiscase, the Health service office of Bandar Lampung city,which is aimed at doing healthy life persuasion specifically tothe citizen intended to Posyandu cadres as receivers.It is a quantitative research and uses qualitative data. Theresearch is on the receivers perspective, which has a focus onthe healthy life effects. The hypothesis uses path analysiscounted through SPSS (Statistical Programme ServiveSolution). The data gain with questionnaire to 283respondents as the sampel, using random samping techniquewith population as 2,830 people.Key words : Persuasion, Campaign, Health Environment,Communicator Credibility, Healthy Life Attitude.
THE EFFECTIVE MESSAGE WITHIN THE HEALTH CAMPAIGN TO IMPROVE THE HEALTHY LIFE BEHAVIOUR Hasan Basri
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The result of thisresearch about the healthy behaviour changes of the cadres of Maternal Child Health Centre showed the effectivenessof the health campaign message from the local government of Bandar Lampung. There were the health behaviour changes with the quite significant result from the path analysis examined in the direct and indirect effect.It was concluded that the specific characteristics of the messageplayed an important role in the effectiveness of health campaigns. Moreover, the segmentation of the society also affected the effectiveness of the message. There were indications that the message received by the audience couldaffect the respondents’ healthy behaviour. This confirmed the basic assumption of Icek Ajzen’s theory of planned behaviour which became the theoretical basis of the research framework.KEYWORDS: Characteristics of The Message; Health Campaigns; Healthy Behaviour; Theory ofPlanned Behaviour
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